HOT From Koch :: Lorena Sarbu Imagines Elegance, Desire & Ultra Feminine Mystique for Nominee Sharon Lawrence During the 61st Annual Primetime Emmys!

Designer Lorena Sarbu proved her wares and opened eyes yet again on Sunday, September 20, 2009 during the 61st Annual Primetime Emmy Awards. Fresh from her design presence on 2009 Emmy winner Tamara Braun at this year’s Daytime Emmy Awards, Lorena Sarbu is poised to make another punctuation on the couture scene. At Emmy’s Primetime version, veteran actress Sharon Lawrence’s talent, beauty and sophistication played muse to Lorena Sarbu’s ode and re-imagining of golden Hollywood’s elegant red carpet past.

Fan favorite Sharon Lawrence was nominated this year for Outstanding Guest Actress in a Drama Series for her portrayal of Robbie Stevens on “Grey’s Anatomy.” Some of Lawrence’s other credits include, “Desperate Housewives,” “Boston Legal,” “Law & Order: SVU,” “Monk” and “Curb Your Enthusiasm.” Television viewers became captivated with Lawrence ever since her breakthrough embodiment of character Sylvia Costas Sipowicz on the long running and critically acclaimed “NYPD Blue.”

For the special engagement, Lorena Sarbu conceived for Lawrence an elegant high-neck navy gown, fabricated with exquisite crepe back satin that serves as a deco inset, creating a gleaming echo of graceful curves. The “wow” factor is cemented with Lorena Sarbu’s employment of airy silk chiffon as accent to the gown’s train. Lawrence, in stunning Lorena Sarbu couture, graced the red carpet of the 2009 Primetime Emmy Awards exuding the glamour, fantasy and allure which such a Hollywood occasion calls for.

Lorena Sarbu is a couture designer and entrepreneur. Her design creations have been represented at awards shows, on the red carpet, industry affairs, on celebrities, socialites, and on the woman who explores, understands and embraces unique and exquisite fashion. In 2010, Lorena will launch her much anticipated ready-to-wear line, which will be showcased in both her Beverly Hills and Milwaukee boutiques.

For more information about Lorena Sarbu, visit www.lorenasarbu.com. For interviews, please contact Eileen Koch @ Eileen Koch & Company INC, 310.441.1000 or email Eileen @ Eileen@eileenkoch.com. Please visit www.eileenkoch.com.

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HOT From Koch :: Lorena Sarbu Gown Delivers Sensual Elegance as Shohreh Aghdashloo Wins at 61st Annual Primetime Emmy Awards!

From the red carpet to the awards podium, Shohreh Aghdashloo dressed in a striking iridescent blue Lorena Sarbu couture, was a vision of beauty and grace amongst her peers during the 61st Annual Primetime Emmy awards. The ethereal and light Lorena Sarbu gown embodied glamorous perfection, employing Italian silk chiffon melded with an exquisitely pleated bustier. Delicate expanding straps kissed Aghdashloo’s shoulders as the gown’s rear criss-cross straps acted as elegant, enticing framework for her back. On Sunday, September 20, 2009, Aghdashloo captured her first Emmy win as designer Lorena Sarbu continues to make her design presence felt at Hollywood’s biggest television awards ceremonies.

Shohreh Aghdashloo’s win comes in the category of Outstanding Supporting Actress in a Miniseries or Movie for her powerful performance in HBO’s “House Of Saddam.” This was Aghdashloo’s first Emmy nomination. But the Iranian born beauty is not a newcomer to the awards arena. In 2003, Aghdashloo skyrocketed to fame with her portrayal of Nadereh Behrani in “House of Sand and Fog” opposite Ben Kingsley and Jennifer Connelly. Her performance earned her an Oscar nomination and top honors, such as the Independent Spirit Award for Best Supporting Female, Los Angeles Film Critics Association award for Best Supporting Actress and the New York Film Critics Circle Award for Best Supporting Actress. Aghdashloo’s other diverse credits include, “The Sisterhood of the Traveling Pants 2,” “X-Men: The Last Stand” and FOX’s “24.”

Aghdashloo’s triumph places Lorena Sarbu’s designs in Emmy’s winner circle for a second time this year. During the 36th Annual Daytime Emmy Awards held earlier this month, Tamara Braun walked Emmy’s victory steps in a stunning Lorena Sarbu pewter chiffon and silk mermaid gown.

Passionate about marrying design creation with the talent’s own unique personal aura and allure, Lorena Sarbu’s custom creations are alive in so many ways, which set her apart from the rest of the couture set. The Emmy’s has witnessed the wondrous enchantment of Lorena Sarbu… Oscar is next!

For more information or to interview Lorena Sarbu, please contact Eileen Koch @ Eileen Koch & Company INC, 310.441.1000 or email Eileen @ Eileen@eileenkoch.com. Please visit www.eileenkoch.com.

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View Shohreh's acceptance speech here:

EKC Client Lorena Sarbu Featured in Celebutante Sisters!

Eileen Koch & Company client Lorena Sarbu is featured in a blog posted today on Celebutante Sisters --

"This weekend, the stars will shine on the red carpet at the Primetime Emmy Awards. You can bet your Jimmy Choos that we’ll be tuning in for all the pre-award fashion fabulousness. The only thing we love hearing more than “And the Emmy goes to…” is “Who are you wearing…?”

It’s all hush-hush leading up to the main event, but the Celebutante Sisters have scored a fashion scoop! A few of the nominated starlets will be donning exclusive designs by Lorena Sarbu. Combining classic elegance with a sexy, sophisticated twist, Sarbu’s couture styles are skyrocketing in demand among the A-list crowd. ..." (read more...)


Lorena will be donning a few nominated leading ladies on the red carpet during this year's 61st Annual Primetime Emmy Awards! Be sure to tune in this Sunday, September 20 on CBS to see the lucky stars that will be wearing Lorena's gowns!