EKC Welcomes Heraldry Clothing

Eileen Koch & Company is pleased to welcome t-shirt company Heraldry as a new client! Based in Charlotte, NC, Heraldry offers high-quality, USA-made apparel, featuring vivid washes and chic designs, at an affordable price.

What a fun account! We're sure these will be a smash in LA....

Laura Bryna Talks Spring Style on Urban Darling

EKC client, international country-pop recording artist Laura Bryna, discusses spring fashion on her latest entry as a featured guest blogger on Urban Darling --

Laura Bryna’s Spring wardrobe

More from darling Laura Bryna!

Ok, so with Spring here and Summer around the corner, I’ve been on a search for a really cute maxi dress. These dresses are so adorable, they come in fabulous colors, and they are lots of fun. They also follow the general rule: fitted up top, flowy on the bottom, or flowy on top, fitted on the bottom. But I have to say, when you have a size D cup, finding a dress like that, that you can wear with a bra, and, that hides your straps, is not easy. So I saw a commercial on TV for a product called Strap Perfect, and I’m telling you, THEY WORK! They come three to a package — black, clear, and nude. Great for all occasions. They are also fabulous underneath the very “in” sequin tanks, ethnic-inspired patterns from rompers to tanks, and definitely maxi dresses. They are totally hidden and make your boobs look like they are sitting high and mighty. They work for any size cup! It’s a great investment girlies! (read more...)

Read Laura's other entries on Urban Darling here.

EKC Client Laura Bryna on ABC's "What's the Buzz"

International recording artist and featured EKC client Laura Bryna chats with ABC's "What's the Buzz" on her latest single, "I Don't Have A Thing to Wear" and her involvement with the Air National Guard --

Follow Laura on Twitter (@LauraBryna) and become a fan on Facebook!

Bag Blogosphere Already Abuzz About LM Bags

Even before the official debut of her stunning new spring creations, Linda Masquefa is already gaining the attention of purse and fashion blogs.

Today, BagBunch raved, "I love what I've seen, and can't wait to see what Masquefa can do with a larger canvas." Neither can we! Read the rest of the article below:

Individuality means everything to Californian handbag designer Linda Masquefa. No more than five Linda Masquefa minaudieres of a single design are ever produced.

"I wanted to go for exclusivity," the designer explained. "If a woman has my bag, she won't see it walking down the street."

Each Linda Masquefa bag is handcrafted with exotic skins from Italy, including lizard, ostrich, calf hair, leather, python, stingray, and her favorite, crocodile.

"I believe it's so elegant, so pretty, so classic," she explained.

The simplistic designs lend themselves as easily to a dinner date as a glamorous soiree.

Considering their exotic skins and limited status, Linda Masquefa purses are surprisingly affordable. The pieces are priced between $800 and $2880. They are available from selected American boutiques and Linda Masquefa's online store.

While Linda Masquefa currently specializes in clutches, she hopes to design day bags, a pet carrier, and belts. I love what I've seen, and can't wait to see what Masquefa can do with a larger canvas.

Linda Masquefa Featured in OC Register

Style writer Candice Shih of the Orange County Register recently profiled EKC's Linda Masquefa! Check out Linda discussing how she got into the luxury handbag business and the inspiration behind her gorgeous designs:

Linda Masquefa’s minaudieres aren’t for everyone, but that’s not the point.

“I wanted to go for exclusivity,” said Masquefa, 53, of Aliso Viejo. “If a woman has my bag, she won’t see it walking down the street.”

Or at least it is extremely unlikely. Masquefa’s small evening clutches are made of exotic skins and typically only five or fewer of each design are produced. The pieces cost $800 to $2,880 each.

Masquefa, who was born in Santa Ana and grew up in Newport Beach (with the maiden name Jump), was inspired to get into the luxury handbag business during a trip to Central and South America in 2008.

Her previous boss at an electronic check company was interested in importing and exporting crocodile products. That led them to a crocodile farm in Panama. (read full article...)

A Sneak Peak at New Designer Linda Masquefa's Latest Bags!

EKC just got ahold of these GORGEOUS photos from client Linda Masquefa's recent photo shoot!

Here are some of the stunning new evening bag designs that Linda completed just in time for awards season.....
We're especially loving the the turquoise one-- could definitely see Penelope Cruz or Marion Cotillard carrying it down the red carpet at the Oscars, adding a pop of color to a classic gown. Hmm...We'll see!

Linda Masquefa Preps For Spring Photo Shoot

This week, EKC is busy helping client designer Linda Masquefa prepare for a photo shoot with Marcel Indik for her spring line of uber-exclusive handbags.

We conducted a casting of LA and New York's hottest models, in hopes of finding the perfect girls to help showcase Linda's gorgeous bags. Now that it's narrowed down to a few, we can't wait to see who will get to flaunt the new LM bags...Right before all the celebs do this award season!

EKC Welcomes 'My Beautiful T-Shirt'

Eileen Koch & Company is excited to announce representation of My Beautiful T-Shirt, a hot new Italian clothing brand that features classic t-shirts with a funky twist.

Designer Alessia Cavallaro starts her unique designs by creating high-quality, basic cotton tees in wearable colors. Then, she uses a patented mechanism to add detachable maribou trim for a chic and sassy touch.

Young, fresh and fun, these tops are stylish and totally customizable. Worn sans trim, they're great daytime wardrobe staples; with feathers, they make a statement during a night out.

We're thrilled to work with Alessia and can't wait to launch this awesome brand!



EKC Client Red Label Media Reveals Their Latest 'Temptation'

Sassy and Fierce, 'Boss Lady' Tempress Tantalizes on Reality TV
The groundbreaking reality TV hit phenomenon “BOSS LADIES” trails five fabulous transgendered women who aim to launch a clothing boutique that features their brilliantly emerging line. The sassiest of the clan, Tempress, showcases her colorful, theatrical talent set against the backdrop of an elaborate artistic collaboration.

“Boss Ladies” (produced by Red Label Media Group) is an altogether new angle on the reality TV front. Not only will viewers be intimately exposed to a world foreign to most, but they will also delve into the intricacies of the fashion and entertainment industries.


One of five distinctive personalities in this world of fashion and inventive reality television, Tempress grew up within the typical American landscape in upstate New York. A highly creative, dramatic sort, she promisingly found her way to the world of theatre, and it is in these formative years that shaped her mind, imagination and spirit. On “Boss Ladies,” Tempress brings a certain panache to the company of women, as impetuous as she is headstrong. And it is her dedication to her work that drives this self-made sensation, and which makes for such good entertainment!

Hailed as a crossbreed of “The Real Housewives” and “Project Runway,” “Boss Ladies” navigates the personal and professional terrain of this grand task under the superlative guidance of established fashion designers and former reality TV stars. The remarkable five ‘boss ladies’ reveal their vibrant, entrepreneurial spirit as viewers follow them from conception of their line in Atlanta to completion of finally launching their boutique in Los Angeles.

HauteLook's "Face of Spring" Model Search, Powered by GotCast

EKC client GotCast.com, the leading online interactive casting platform, is partnering with HauteLook.com for a Spring 2010 model search. The winner will win a trip to Hollywood for a professional photoshoot wearing top designer brands, as well as a $1000 HauteLook shopping spree. Contestants have until March 7 to upload their photos and videos for a chance to win. We can't wait to see who the lucky winner is!

HOT FROM KOCH :: Red Label Media Introduces First of Five 'Boss Ladies'

– Makeup Artist, Charity Habitué and Aspiring Fashion Designer, Nadia Shares Her Zest with the Planet –

Nadia

"Boss Ladies"

When Red Label Media Group’s new reality series “Boss Ladies” hits the airwaves, the world will get an insider look into the lives of five special women - all unique, all beautiful, and all transgendered.

The first of the five cast members to be introduced in the following weeks is California native Nadia. Well versed in retail and cosmetics, Nadia will combine her skills with four other ‘boss ladies’ for one common goal: launch a clothing boutique featuring their own design creations.

Born and raised in West Hollywood surrounded by an average middle-class American family, Nadia’s interest in the education and advocacy of rights for the GLBT community has been a passion since early adolescence. Putting her corporate and commercial experiences to good work, she has been able to parlay the value of her professional connections to benefit charitable and nonprofit organizations. Recently relocating to Atlanta, Nadia frequently travels back and forth to California to continue her work with GLBT youth in the most economically suffering communities.

Makeup artist, fashion entrepreneur and about-to-become Primetime’s newest darling, the long-legged vibrant beauty with a golden heart is also eyeing the runway. Preparing behind the scenes with her fashion-driven co-stars, Nadia is planning to strut her stuff in the spotlight on center stage as a model in the near future.

For more information about “Boss Ladies” or Red Label Media Group, please contact Eileen Koch @ Eileen Koch & Company INC, 310.441.1000 or email Eileen @ Eileen@eileenkoch.com. Please visit www.eileenkoch.com.

About Red Label Media Group
Red Label Media Group, headquartered in Atlanta, GA, with an office in Los Angeles, CA, is a vertically integrated media company engaged in the business of television, feature film production and digital distribution. Red Label's audio visual division, Red Label Film, has a current focus on serving niche markets in the reality television space. Ancillary distribution delivery streams such as IPTV and digital assets distribution are at the forefront of its operation strategy.

EKC Client Laura Bryna Blogs Fashion on Urban Darling!

EKC client, international country-pop recording artist Laura Bryna, joins the Urban Darling team as a guest fashion blogger!

Read Laura's first entry:

Happy New Year Everybody! I’m Laura Bryna from Mount Airy, Maryland – a recording artist, actress, television host, but most of all a girlie girl to the enth degree. I am a total fashion nut who is always looking for fun, funky things to add to my wardrobe, makeup drawers, and hair paraphernalia. Girlieness, if that’s a word, has always been in my blood.

My mom, who is my whole life, went to school for fashion merchandising, so really, I believe, I’ve learned from the best. Growing up I used to watch her put on her makeup and then came the big question, “what should I wear today?” That’s where the illness began for me! (read more)

Be sure to check back on Urban Darling for more hip and fun blogs by Laura!

David Applebaum Talks to BravoTV About His Designs

After sadly being eliminated from Bravo's "Launch My Line" last night, architect David Applebaum discusses his design vision and his experience on the show on the Bravo blog:

Burning Questions

Bravotv.com: Expand on why you wanted to start your own fashion line.

I create environments that both are beautiful and attempt to make one feel comfortable and confident. I have always wanted to know if I could translate that into something as intimate as designs that one can wear, not just walk through. Years ago I designed the flagship store and showrooms for a major clothing company. I spent a lot of time with the designers and we would feed off of each other in ways that enhanced each of our designs. They offered me a job, but I was on a different path. As I have gotten busier with my architecture and worked on different projects, I have always wondered… what if…

Bravotv.com: How do you think your area of expertise contributes to creating a fashion line?

It is all about starting with a blank canvas and using the basic tenants of design to create something beautiful. I like detail, movement, flow and proportion and translating that into clothing seems natural. I felt very comfortable designing, however as this was a totally different medium I could have used more time, more material choices and more sewing help… but that would go for my fellow contestants as well. The fun was trying to create something from nothing in a very short amount of time… like pulling the rabbit out of the hat. My architecture background was helpful, but in many ways this experience was more like a poker game. The outcome is determined not just by talent, but by the cards that you are dealt and how you play them. (read more...)

Check out Applebaum's photos from the recent "Launch My Line" red carpet launch party:

Lorena Sarbu in Beverly Hills Times

Fashion designer, boutique owner and EKC client Lorena Sarbu graces the cover of this month's Beverly Hills Times. The cover story explores Lorena's fashion philosophy and the inspiration behind her exquisite designs

Lorena Sarbu: Elegant, Timeless Couture

For designer Lorena Sarbu the world of design has always represented infinite magical possibilities. Through her couture creations, Lorena envisions and engenders the wealth of this artistic medium which embodies whether in premium or in trickle down styling—the influence and relevance of fresh and re-imagined design. Having designed for socialites, young and veteran Hollywood actresses, and women who know and appreciate exquisite design artistry, Lorena’s next chapter will unveil her ready to wear line to the world.

Lorena’s passion for design began as a child in Romania. Constructing a couture wardrobe for her collection of dolls was not miscellaneous play- time, but a forecast into her future. As a young adult, following the strong academic back- ground example placed by her parents, she studied psychology at the local University. Even though she excelled in this curriculum, the dreams she had as a little girl of being a designer never left her thoughts. Lorena knew her path and her calling was in the fashion industry. Upon graduating, she moved to Chicago where she formally began her studies in design. She implemented her major study with a minor in business. During her education process, Lorena continued to work on her own design ideas, building from a foundation of classic melded with elegantly sexy. This would be an integral blueprint equation for the unique, timeless and refreshing signature of a Lorena Sarbu creation. (read more...)

Lorena Sarbu Talks Red Carpet Style

Beverly Hills-based fashion designer Lorena Sarbu dishes to the Yahoo Shine fashion & beauty channel about dressing Emmy winners for the red carpet:

"I don’t know about you, but the highlight of any awards show is the Red Carpet coverage. I’m more interested in what the celebrity is wearing than what there nominated for and I am very guilty of switching the channel once the red carpet segment is over! So how excited was I to interview fashion designer Lorena Sarbu, whose fashion creations have graced the red carpets of this year’s Daytime and Primetime Emmy Awards shows! She went from designing dresses for her dolls as a child to designing dresses for celebrities such as Sharon Lawrence, Shohreh Aghdashloo, and Tamara Braun (one of my favorite soap stars!). She was wonderful enough to talk to me about her design inspirations, her favorite designs and celeb clients, as well as her own line which launches in 2010!" (read more...)

EKC Client News :: Amanda Eliasch Featured on Style.com

Eileen Koch & Company's client and fashion-driven socialite Amanda Eliasch was interviewed for a backstage video interview for Style.com during Alexander McQueen's Fashion Show for his 2010 Spring collection.

Watch Amanda's interview on Style.com (1:38):

Amanda is also the Fashion Editor for Genlux magazine. Check out her blog to catch up-to-date news on her fashion adventures: www.amandaeliasch.blogspot.com.

HOT From Koch :: Lorena Sarbu Gown Delivers Sensual Elegance as Shohreh Aghdashloo Wins at 61st Annual Primetime Emmy Awards!

From the red carpet to the awards podium, Shohreh Aghdashloo dressed in a striking iridescent blue Lorena Sarbu couture, was a vision of beauty and grace amongst her peers during the 61st Annual Primetime Emmy awards. The ethereal and light Lorena Sarbu gown embodied glamorous perfection, employing Italian silk chiffon melded with an exquisitely pleated bustier. Delicate expanding straps kissed Aghdashloo’s shoulders as the gown’s rear criss-cross straps acted as elegant, enticing framework for her back. On Sunday, September 20, 2009, Aghdashloo captured her first Emmy win as designer Lorena Sarbu continues to make her design presence felt at Hollywood’s biggest television awards ceremonies.

Shohreh Aghdashloo’s win comes in the category of Outstanding Supporting Actress in a Miniseries or Movie for her powerful performance in HBO’s “House Of Saddam.” This was Aghdashloo’s first Emmy nomination. But the Iranian born beauty is not a newcomer to the awards arena. In 2003, Aghdashloo skyrocketed to fame with her portrayal of Nadereh Behrani in “House of Sand and Fog” opposite Ben Kingsley and Jennifer Connelly. Her performance earned her an Oscar nomination and top honors, such as the Independent Spirit Award for Best Supporting Female, Los Angeles Film Critics Association award for Best Supporting Actress and the New York Film Critics Circle Award for Best Supporting Actress. Aghdashloo’s other diverse credits include, “The Sisterhood of the Traveling Pants 2,” “X-Men: The Last Stand” and FOX’s “24.”

Aghdashloo’s triumph places Lorena Sarbu’s designs in Emmy’s winner circle for a second time this year. During the 36th Annual Daytime Emmy Awards held earlier this month, Tamara Braun walked Emmy’s victory steps in a stunning Lorena Sarbu pewter chiffon and silk mermaid gown.

Passionate about marrying design creation with the talent’s own unique personal aura and allure, Lorena Sarbu’s custom creations are alive in so many ways, which set her apart from the rest of the couture set. The Emmy’s has witnessed the wondrous enchantment of Lorena Sarbu… Oscar is next!

For more information or to interview Lorena Sarbu, please contact Eileen Koch @ Eileen Koch & Company INC, 310.441.1000 or email Eileen @ Eileen@eileenkoch.com. Please visit www.eileenkoch.com.

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View Shohreh's acceptance speech here:

EKC Client Lorena Sarbu Featured in Celebutante Sisters!

Eileen Koch & Company client Lorena Sarbu is featured in a blog posted today on Celebutante Sisters --

"This weekend, the stars will shine on the red carpet at the Primetime Emmy Awards. You can bet your Jimmy Choos that we’ll be tuning in for all the pre-award fashion fabulousness. The only thing we love hearing more than “And the Emmy goes to…” is “Who are you wearing…?”

It’s all hush-hush leading up to the main event, but the Celebutante Sisters have scored a fashion scoop! A few of the nominated starlets will be donning exclusive designs by Lorena Sarbu. Combining classic elegance with a sexy, sophisticated twist, Sarbu’s couture styles are skyrocketing in demand among the A-list crowd. ..." (read more...)


Lorena will be donning a few nominated leading ladies on the red carpet during this year's 61st Annual Primetime Emmy Awards! Be sure to tune in this Sunday, September 20 on CBS to see the lucky stars that will be wearing Lorena's gowns!

HOT From Koch: John Varvatos Headlines The Warehouse Sale's Inaugural West Coast Affair

HOT from Koch --

JOHN VARVATOS HEADLINES THE WAREHOUSE SALE’S INAUGURAL WEST COAST AFFAIR

LOS ANGELES, CALIF. – From its conception, designer John Varvatos’ seamlessly melded synergy of Rock ‘n Roll and classic structure has been a composite for a much-needed, fresh, new genre. On September 24, 2009, Varvat os will hold premiere designer honors as the nation’s largest and most coveted fashion sale, The Warehouse Sale (www.thewarehousesale.com), makes its first Los Angeles appearance. Varvatos’ inspirations come to life and have, and will continue to be, embraced as the quintessential Los Angeles style. His design creations, revered the world over, will find life most harmoniously in the vast fashion cultures of the City of Angels.

The four-day fashion event will take place at The Los Angeles Convention Center and its September presence in the Southland will mark the first time L.A. clients will be privy to this level of highly discounted offerings on the designs of John Varvatos. Angeleno male attendees of the event will be able to purchase Varvatos dress wear, outerwear, leather jackets, jeans, shorts, sweaters, shoes, accessories and much more at below wholesale prices.

An invite-only, “first peek” day will launch the sale on Thursday, September 24. Then on the following day, September 25th, The Warehouse Sale will open its doors to the masses. With price points reaching up to 90 percent off (the lowest prices they have ever offered!), The Warehouse Sale premieres in L.A. at the right time and with a boom. Full size runs will be available at commencement and choices will be numerous, with more than 15,000 dream-worthy items to ponder over.

Admittance will be by RSVP only and will be required for each day of attendance. The sale will breathe sprightly each day from 10AM to 8PM PT and wil l run through Sunday, September 27. To RSVP for The Warehouse Sale’s Los Angeles events, please visit, www.johnvarvatos.thewarehousesale.com.

Location:
The Los Angeles Convention Center
West Hall
1201 S. Figueroa Street
Los Angeles, CA 90015

For interviews or more information on The Warehouse Sale, please contact Eileen Koch @ Eileen Koch & Company INC., 310.441.1000 or email Eileen @ Eileen@eileenkoch.com.

About The Warehouse Sale
The Warehouse Sale is an exclusive, invite and RSVP sample sale that offers the newest and hottest styles of the season in your favorite brands for both men and women. Get ahead of the trends and be the first to rock up-and-coming labels. With everything priced below wholesale, The Wareho use Sale makes it easy for you to try new styles or brands without guilt. For more information, visit www.thewarehousesale.com.

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Emily O'Brien Dons a Lorena Sarbu Gown on the Red Carpet During the Daytime Emmy Awards

Emmy nominee Emily O'Brien (Young and the Restless)

wore an exquisite dress designed by EKC client
Lorena Sarbu
on the red carpet during the
36th Annual Daytime Emmy Awards

Dress Description:

Made of Italian silk chiffon, the gown is amber-effected-blue that beautifully dances from a soft turquoise blue to lilac and lavender. The true beauty lies in not only the dress and its exquisite construction, but the vintage jewel encrusted earrings that are used to create the one-of-a-kind belt. Airy and light, the gown is reminiscent of something only Grace Kelly would adorn.

Check out her interview on YouTube:
http://www.youtube.com/watch?v=T5vQt2TVfFo