EKC's Eileen Quoted as PR Expert in CNN Article

EKC PR president Eileen Koch was asked for her take on NBC's situation -- surrounding recently struggling ratings and the cancellation of 'Jay Leno'-- for an article on CNN.com. Eileen discusses what she thinks will happen and what the network should do to manage its reputation:

Eileen Koch, CEO of entertainment public relations firm Eileen Koch & Co., thinks that NBC's suspicious silence while the network's reputation gets mocked is the best move to make.

"NBC has handled this as best as they can. At the end of the day, this is entertainment and this is a business," Koch said, "so the strategy is, two of our top comedians make fun of us."

But even if this was a part of NBC's master plan, they're still not using it to their advantage, Hanft said.

"The bigger long-term issue is that clearly the NBC brand has been damaged. When you have your talent mocking you, it's embarrassing," Hanft said. "Being an old brand doesn't give you any insulation anymore. They're making a big mistake by not being visible and vocal and engaging in the conversation. There's nothing to be embarrassed about because something didn't work." (read more...)