Eileen Talks to CNN About Sandra's Secret Adoption

CNN's Breanna Hare called Eileen again this morning to get her opinion on another high-profile happening in the entertainment world-- Sandra Bullock's adoption. CNN wanted to look into how and why Sandra kept her baby, Louis, a secret for months.

Read the article to see what Eileen had to say about Sandra opting for privacy:

How Sandra Bullock kept a baby a secret

By Breeanna Hare

(CNN) -- Sandra Bullock has Oscar-winning talent, but it took more than just being a good actress to keep the adoption of her infant son private for months -- especially when the paparazzi started swarming following allegations of marital discord.

Bullock, fresh from a laudatory awards season, managed to not only keep herself removed from the public eye, but to also shield her son, Louis, from the spotlight as well. It wasn't until People magazine revealed her adoption story Wednesday that anyone outside of Bullock's inner circle knew the big news.

"Sandra really relied on a network of very close friends and very close family members to keep her secret," explained People magazine's senior editor David Caplan. "The baby arrived during the height of the awards season [in January], and she even said that her trusted makeup artist was wondering why [she] needed so much concealer under her eyes, because she was tired."

In order to pull that off, Caplan said Bullock had to employ some CIA-style tactics to maintain her covert operation, using car decoys to take Louis to the doctor, and not letting anyone in her house.

"Regardless of whether or not she was seen with the baby, there wasn't even buzz about the fact that she had the baby," Caplan said. "It was her ability to a) hide [him] from visible sight, and b) the ability to keep this information private, because she had the baby before the scandal broke." (read more...)

EKC is happy for Sandra, and glad to be CNN's go-to girls for entertainment insights!

EKC's Eileen Quoted as PR Expert in CNN Article

EKC PR president Eileen Koch was asked for her take on NBC's situation -- surrounding recently struggling ratings and the cancellation of 'Jay Leno'-- for an article on CNN.com. Eileen discusses what she thinks will happen and what the network should do to manage its reputation:

Eileen Koch, CEO of entertainment public relations firm Eileen Koch & Co., thinks that NBC's suspicious silence while the network's reputation gets mocked is the best move to make.

"NBC has handled this as best as they can. At the end of the day, this is entertainment and this is a business," Koch said, "so the strategy is, two of our top comedians make fun of us."

But even if this was a part of NBC's master plan, they're still not using it to their advantage, Hanft said.

"The bigger long-term issue is that clearly the NBC brand has been damaged. When you have your talent mocking you, it's embarrassing," Hanft said. "Being an old brand doesn't give you any insulation anymore. They're making a big mistake by not being visible and vocal and engaging in the conversation. There's nothing to be embarrassed about because something didn't work." (read more...)