EKC Client Luxury Designer Linda Masquefa Reveals Newest Collection During Panama City Trunk Show

On March 2, 2010, luxury handbag designer Linda Masquefa will be showcasing her exclusive collection of handcrafted creations at the world culture inspired Pangea Restaurant in Panama City. The designer will be present to display her current limited number pieces, as well as reveal her newest collection.

The Linda Masquefa Trunk Show finds the designer back in the land where her creative journey began. Inspiration first struck Masquefa during a visit to a Panama crocodile farm. The unique skins were the most exquisite, wondrous materials she had ever seen and were the catalyst to her couture handbag creations. Marrying these exclusive skins with classic and innovative design, the most desirable handles, closures and accent hardware from Italy, and old world craftsmanship has placed Masquefa’s creations at the vanguard of true luxury handbag reinvention. Her luxury pieces are now housed in premier boutiques in Las Vegas, Laguna Beach and Panama City.

Pangea Restaurant, which is ancient Greek for “entire world,” sets the perfect backdrop for the intricately imagined Linda Masquefa Collection. Six rooms, each in their own unique and distinctive style, and the multi-cultured platform exude the aesthetic and artistic idealism of Masquefa’s eclectic pieces. Pangea owner Gary Doherty called on the services of interior designer Jennifer Simpson to bring to life the most beautiful cultural imagery from around the world, invoking the spirit of old worlds past while melding the highest value of current technology. Each distinct room (Asia, Caribbean, East Africa, North Africa, South America and Indian Sub Continent) all holds claim to sought-after gourmet food and the finest consumptions.

The Linda Masquefa Trunk Show will be held on Tuesday, March 2, from 7:00 p.m. to 10:00 p.m. at Pangea Restaurant, located at Calle Alberto Navarro, Casa 45-A El Cangrejo, Panama City, Panama. For reservations, email info@pangeapanama.com.

For the latest news on Linda Masquefa, visit her fan page on Facebook and follow her on Twitter (@LindaMasqeufa).

For more information or to interview Linda Masquefa, please contact Eileen Koch @ Eileen Koch & Company INC, 310.441.1000 or email Eileen @ Eileen@eileenkoch.com. Please visit www.eileenkoch.com.

David Applebaum Competes on Bravo's "Launch My Line"

ECK client and architect to the stars David Applebaum made his debut last night on Bravo's new series, Launch My Line. David and nine other industry moguls, along with ten fashion designers, will be competing in teams for the chance to produce their own clothing line. Hosts Dean and Dan Caten (owners of DSQUARED2) and judges Lisa Kline and Stefani Greenfield will eliminate one team each week, in front of a live studio audience.

The teams' first challenge was to create a signature piece for their collections. The team members had to work their hardest together to impress the judges, and the spirit of competition was already fierce.

Watch David on next week's episode of Launch My Line, Wednesday at 11/10c.

Lorena Sarbu Named Chairwoman of AHA's 'Go Red' Campaign

Beverly Hills fashion designer and boutique owner Lorena Sarbu has been named chairwoman of the American Heart Association's "Go Red for Women" luncheon, which will be held in Milwaukee, WI in May. The "Go Red" campaign encourages women to take action against heart disease, and is part of the organization's national effort to increase awareness of cardiovascular disease, the number one killer of women in the U.S.

"We are thrilled to have [Lorena] chairing this event," said Katy Boeck, Milwaukee director of Go Red for Women, "With such respected and knowledgeable women leading the way, we expect that Milwaukee women will pay close attention to the importance of addressing the very real threat of heart disease."

Only 21 percent of women say they view heart disease as the greatest threat to their health; meanwhile, more than 9,000 women in Milwaukee died last year of heart disease and stroke.

Lorena is excited to be a part of Go Red. She hopes that, through her involvement, she can help encourage women to empower themselves with knowledge about heart disease, which she says is "a serious issue that deserves more attention, especially among women."

Lorena Sarbu Talks Red Carpet Style

Beverly Hills-based fashion designer Lorena Sarbu dishes to the Yahoo Shine fashion & beauty channel about dressing Emmy winners for the red carpet:

"I don’t know about you, but the highlight of any awards show is the Red Carpet coverage. I’m more interested in what the celebrity is wearing than what there nominated for and I am very guilty of switching the channel once the red carpet segment is over! So how excited was I to interview fashion designer Lorena Sarbu, whose fashion creations have graced the red carpets of this year’s Daytime and Primetime Emmy Awards shows! She went from designing dresses for her dolls as a child to designing dresses for celebrities such as Sharon Lawrence, Shohreh Aghdashloo, and Tamara Braun (one of my favorite soap stars!). She was wonderful enough to talk to me about her design inspirations, her favorite designs and celeb clients, as well as her own line which launches in 2010!" (read more...)

EKC Client News :: Amanda Eliasch Featured on Style.com

Eileen Koch & Company's client and fashion-driven socialite Amanda Eliasch was interviewed for a backstage video interview for Style.com during Alexander McQueen's Fashion Show for his 2010 Spring collection.

Watch Amanda's interview on Style.com (1:38):

Amanda is also the Fashion Editor for Genlux magazine. Check out her blog to catch up-to-date news on her fashion adventures: www.amandaeliasch.blogspot.com.

HOT From Koch: John Varvatos Headlines The Warehouse Sale's Inaugural West Coast Affair

HOT from Koch --

JOHN VARVATOS HEADLINES THE WAREHOUSE SALE’S INAUGURAL WEST COAST AFFAIR

LOS ANGELES, CALIF. – From its conception, designer John Varvatos’ seamlessly melded synergy of Rock ‘n Roll and classic structure has been a composite for a much-needed, fresh, new genre. On September 24, 2009, Varvat os will hold premiere designer honors as the nation’s largest and most coveted fashion sale, The Warehouse Sale (www.thewarehousesale.com), makes its first Los Angeles appearance. Varvatos’ inspirations come to life and have, and will continue to be, embraced as the quintessential Los Angeles style. His design creations, revered the world over, will find life most harmoniously in the vast fashion cultures of the City of Angels.

The four-day fashion event will take place at The Los Angeles Convention Center and its September presence in the Southland will mark the first time L.A. clients will be privy to this level of highly discounted offerings on the designs of John Varvatos. Angeleno male attendees of the event will be able to purchase Varvatos dress wear, outerwear, leather jackets, jeans, shorts, sweaters, shoes, accessories and much more at below wholesale prices.

An invite-only, “first peek” day will launch the sale on Thursday, September 24. Then on the following day, September 25th, The Warehouse Sale will open its doors to the masses. With price points reaching up to 90 percent off (the lowest prices they have ever offered!), The Warehouse Sale premieres in L.A. at the right time and with a boom. Full size runs will be available at commencement and choices will be numerous, with more than 15,000 dream-worthy items to ponder over.

Admittance will be by RSVP only and will be required for each day of attendance. The sale will breathe sprightly each day from 10AM to 8PM PT and wil l run through Sunday, September 27. To RSVP for The Warehouse Sale’s Los Angeles events, please visit, www.johnvarvatos.thewarehousesale.com.

Location:
The Los Angeles Convention Center
West Hall
1201 S. Figueroa Street
Los Angeles, CA 90015

For interviews or more information on The Warehouse Sale, please contact Eileen Koch @ Eileen Koch & Company INC., 310.441.1000 or email Eileen @ Eileen@eileenkoch.com.

About The Warehouse Sale
The Warehouse Sale is an exclusive, invite and RSVP sample sale that offers the newest and hottest styles of the season in your favorite brands for both men and women. Get ahead of the trends and be the first to rock up-and-coming labels. With everything priced below wholesale, The Wareho use Sale makes it easy for you to try new styles or brands without guilt. For more information, visit www.thewarehousesale.com.

###

Emily O'Brien Dons a Lorena Sarbu Gown on the Red Carpet During the Daytime Emmy Awards

Emmy nominee Emily O'Brien (Young and the Restless)

wore an exquisite dress designed by EKC client
Lorena Sarbu
on the red carpet during the
36th Annual Daytime Emmy Awards

Dress Description:

Made of Italian silk chiffon, the gown is amber-effected-blue that beautifully dances from a soft turquoise blue to lilac and lavender. The true beauty lies in not only the dress and its exquisite construction, but the vintage jewel encrusted earrings that are used to create the one-of-a-kind belt. Airy and light, the gown is reminiscent of something only Grace Kelly would adorn.

Check out her interview on YouTube:
http://www.youtube.com/watch?v=T5vQt2TVfFo

EKC Fashion Designer Client Lorena Sarbu Gowns Emmy Nominees!

Eileen Koch & Company INC.'s fashion designer client

Lorena Sarbu
will be showcasing her exclusive designs
during this year's Annual Daytime and Primetime Emmy Awards
by the following talented nominees:

Tamara Braun
Emily O'Brien

Lorena Sarbu Gown Sketch for Tamara Braun


Lorena Sarbu Gown Sketch for Emily O'Brien


Look for these designs during the
36th Annual Daytime Emmy Awards
Sunday, August 30th
8/7pm CT
on the CW Network

"Architect to the Stars" David Applebaum to be Featured in Bravo's Newest Fashion Series, "Launch My Line"

Eileen Koch & Company's client, David Applebaum will be participating in Bravo's newest fashion creative competition series, Launch My Line, featuring 10 established fashion designers paired with 10 industry professionals who are highly regarded in their own field of expertise, but have always dreamed of having their own clothing line. From stylists, music producers, event planners to CEOs and choreographers, the innovators will work with the established designers to bring their vision to life and create a fashion line. In the end, one team will be declared the winner and someone's clothing line will be launched.

Acclaimed designers, twin brothers Dean and Dan Caten of DSQUARED2 join Launch My Line as hosts, and fashion notables Stefani Greenfield and Lisa Kline serve as judges.

Each week the teams will be put to the test, as they have to rely on each other's expertise to get through the competition. Some teams form a natural connection while others have instant tension – but at the end of every episode a complete look from each team must walk the runway and be judged in front of a live studio audience.

Don't miss out on this exciting new series! Launch My Line will premiere on Wednesday, September 16 at 10/9pm (CST). For more info, visit BravoTV.

About David Applebaum
As one of Southern California’s most respected architects, David Applebaum has done commercial work and designed the homes of countless celebrities including Cuba Gooding Jr., Diane Keaton and Frank Sinatra. Applebaum prides himself on his ability to produce both historical and modern designs. Holding a Master degree in Architecture from UCLA, he established his career and reputation for excellence at the architectural offices of Edward Grenzbach in Los Angeles, Franklin Israel in Los Angeles and Joseph D’Urso in New York City. Applebaum has been licensed to practice architecture in the State of California for almost twenty years. His professional philosophy is simple, “Live Where You Love - Love Where You Live.” Visit his blog on Tumblr or his Website, www.davidapplebaum.com.