Softline Launch of Evidence of Evolution Green Collection

Softline Home Fashions launch their Evidence of Evolution "green" collection.

SOFTLINE IS SEEING GREEN

Introducing Evidence of Evolution Green Collection

Los Angeles, CA (July 29th, 2008) Always ahead of the expectation curve-with assurance, elegance & inspiration, Softline Home Fashions is proud to be launching their Evidence of Evolution green collection. Having recently created original, chic and most modern designs without sacrificing styling principles, Softline furthers their superior and swelling reputation as the leading importer of ready-made curtains and decorative fabrics with the creation of this smart, sensual and ecologically aware collection.

As part of a profound commitment toward ensuring a better future, Softline is utilizing the latest technological advances to present their faithful consumers with an array of earth-friendly products. Offering up a host of the most sought-after, highest-available quality fabrics and textiles from around the world (either by the yard, ready-made curtains, bedding or decorative pillows), Softline has once again reinvented what home furnishings can be.

Softline's unwavering dedication to the environment is merely another example of what is emblematic of their dedication to a better & more beautiful world. The Evidence of Evolution green collection is an exciting new line that utilizes eco-friendly technologies, such as the use of RePET recycled materials and the Ecoya dyeing process. These implementations place less strain on our natural resources, significantly reducing the release of greenhouse gases and waste of high chemical oxygen demand, as well as cut down on water and chemical consumption.

Just another step toward perfection, home fashion experts and owners, Jason and Rodney Carr are even closer to the vision they passionately pursue: to provide their customers with the highest quality at extremely competitive prices, and to settle for nothing less than what they would bring into their own homes-only the best!

Visit Softlineonline.com and see for yourself how this impressive site is changing the way we shop for, and decorate, our homes.

Softline Home Fashions' Evidence of Evolution Green Collection…Beauty today & a more beautiful tomorrow.

For more information or to interview Softline Home Fashions, please visit http://www.softlineonline.com and contact Eileen Koch @ Eileen Koch & Company INC., 310.441.1000 or email Eileen at Eileen@eileenkoch.com.

Please visit http://www.eileenkoch.com.

Half- Yearly Public Relations Update

Hi from Los Angles (LA) Public Relations (PR) firm Eileen Koch &
Company, INC. Our office has been so busy lately that we haven’t had
any time to blog! That is probably because EKC is still number one on Google when searching for a public relations company in Los Angeles.

We have been getting a wide range of calls for potential business
from all different areas – entertainment, fashion & beauty, medical &
healthcare, art, entrepreneurs & corporations, and the list goes on!

For entertainment, we have gotten a number of calls from record
labels and artists across the nation . Even a former American Idol
contestant, Mikalah Gordon, has reached out to EKC for our services.

Fashion & beauty calls have ranged from young, fun clothing lines, to
costume jewelry, to environmentally-friendly clothes that send out a
message. EKC has even received interest from a top hair salon on the
East Coast and has met with a company producing a new skin care line.

EKC has been especially popular with the medical & healthcare
industry lately. We recently picked up Board Certified Urologist,
Dr. Michael Safir, who practices in West Hills, CA and soon to be
Beverly Hills, CA. His latest book, Overcoming Urinary Incontinence
has become widely praised by those in his field.

Another client who EKC has just welcomed from the medical industry is Medelita- creator of a line of clinician scrubs and lab coats that incorporate femininity and style in attractively tailored garments that give women a contemporary and flattering fit.

Another really cool account that EKC has picked up recently is
Feedamodel.com. Created by two young, successful, international
models, Apple Price from VUE Agency and Michelle Easter with Next
Model Management, the website serves as a palette to inspire groups
of friends to share in a creative element through the medium of art.
What’s great about Feedamodel.com is that a portion of their proceeds
from the art they create are donated to a generous list of charities
including Operation Smile, ASPCA, and The Boys & Girls Club of America.

The month of June was extra busy as EKC was working very hard to
promote the widely-popular theatrical, Point Break LIVE! as they
moved to Hollywood after six months of sold out performances in
Downtown LA. All of EKC's hard work prevailed as the show was listed
in all of the Los Angeles event calendars from LA Weekly, to
Calendarlive, to MetroMix LA, to LA Times, and was given a great
review on Variety Magazine.

Other media we have been able to secure for our clients these past
couple of months are People Magazine, Men’s Fitness, Mustang
Enthusiast, Complex, Entrepreneur, Fortune Small Business, and many
more!

More than half the year has gone by and it looks like EKC will not be
slowing down any time soon!