Sunday, February 22, 2009




Los Angeles, Calif. – February 20, 2009 – It is said that beauty breeds beauty and wealth breeds wealth, though both were proved astonishingly true at the glorious get-together hosted by the incomparable Amanda Eliasch, photographer and socialite extraordinaire. It is indicative of the kind of exemplary company that the equally inimitable Eileen Koch surrounds herself with and always has -- this was a night to remember!

Koch has always had an eye for ability, a drive for the ideal and an instinct for success. Thus follows an almost kaleidoscopic entourage of truly remarkable talent. Case in point: the Amanda Eliasch Bash in Beverly Hills for the launching of her book "Cloak & Dagger Butterfly," that boasted some amazingly brilliant and staggeringly beautiful lords and ladies, including actor Michael York, Kristin Cavallari, Lady Victoria Hervey, Rick & Kathy Hilton, Ronnie and Vidal Sassoon among a mighty list of many others.

Though a special shout must go out to the extraordinary live performance that brought the hot pink-imbued room to a veritable standstill, so plush with excitement, exuberance and sensuality the evening had suddenly become. A special gift, flying in from Paris to attend and perform, the other-worldly Dita Von Teese’s striptease single handedly flipped the vibe of the night and turned the party into something of a happening -- a truly thrilling and exquisite happening.

Amanda Eliasch, one of Eileen Koch & Company INC.’s most prized clients, intends to spend some time in Los Angeles, as well as her home in London where she lives with her bold and brilliant two sons. From her book, to dabbling in an array of artistic endeavors, extensive travel and social activities, Eliasch understands that “Flitting from one thing to the next is a rich woman’s prerogative.” But make no mistake; this is a lady on a constant quest for life’s richness and beauty.

The same can be said of Eileen Koch. A truly unforgettable evening. Just another notch in the increasingly expanding world of one of the most conscientious, hard-working and spirited individuals in the business. It is an ongoing process that Koch has engaged with meticulously and is most comfortable with. This, after a rock solid history of public relations prowess.

To schedule and interview with Amanda Eliasch, please contact Eileen Koch at Eileen Koch & Company INC., 310.441.1000 or email at Please visit

Wednesday, February 11, 2009

Lorena Sarbu- New Uber Elegant Beverly Hills Boutique


Beverly Hills - the Camelot of fashion - has a new Queen. And her accent is distinctly European. Lorena Sarbu, the uber elegant new boutique located on Bedford Drive is a mouth-watering, one-stop destination for ladies who long for luxury in their closet. Now they can shop for the ultimate in luxe – from daywear to cocktail dresses, gowns and accessories without the hassle of a ten-hour flight to Europe’s fashion capitals.

The stylish store, with traffic-stopping red and black mannequins beckoning you inside, features designers from France, Italy, Romania and London that you will not find in any other boutique. Inside, under beautiful chandeliers that Lorena (a designer herself) discovered in Prague, you will find clothing, jewelry and gifts unique to Lorena Sarbu. The store will also carry Lorena’s own line of couture and ready-to-wear in the near future.

The atmosphere is warm and welcoming with great attention to detail. The sales teams are connoisseurs of taste who know how to create a whole new style for you – or just enhance your current style with their to-die-for merchandise.

Allow Etincelle of Paris to entice you with their ready-to-wear knits with an amazing feel and totally elegant look; Vanda Catucci to play up your best features in sexy swimwear that has been featured in many Sports Illustrated swimsuit editions; and Romanian designer Maria Lucia Hohan to say, “Bon Soir,” with amazing cocktail wear that includes silk, full-length gowns, tops with beading detail and cocktail dresses.

Adore to adorn you in beautiful separates, including tops, skirts, sweaters and dresses; and Jekel (Paris) and Cubanis to caress you with their magnificent furs. Gorgeous cocktail wear (dresses and tops in silk and chiffon) is also available from Renato Nucci as well as separates (jackets, tops and pants) from French designer Nathalie Chaize. These pieces are perfect to mix with the boutique’s knits from other lines.

And the pampering continues with a stunning range of accessories: Freddie Oufi’s gorgeous leather purses from London that range from large handbags to colorful clutches and wallets; Evatini’s beautiful Italian luxury costume jewelry, featuring semi-precious stones and Swarovski crystals - this collection includes necklaces, earrings, bracelets and cocktail rings from Milan; jewelry from By Boe which features sleek, elegant pieces that are handmade and feature gold, silver and colorful vintage beads; and Petit Mademoiselle, the French jewelry line, with its romantic, delicately detailed pieces.

This cornucopia of taste is all presented for your shopping pleasure in Lorena Sarbu’s striking signature red, black and gold store.

Lorena Sarbu’s flagship store is now open at 433 No. Bedford Drive, Beverly Hills, Calif. 90210. For all those ladies outside of Los Angeles who may be feeling deprived, a second store will be opening in Milwaukee in Spring 2009.

So if you love Paris in the springtime but love beautiful unique clothes ANYTIME, your life just became a whole lot easier – not to mention elegant, beautiful and stylish.

To interview or book Lorena Sarbu, please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email