Monday, November 30, 2009

"Boulevard Zen" Premieres December 9

On December 9, the world will enthusiastically announce the highly anticipated, inspirational debut feature film, BOULEVARD ZEN, by actor, writer, director and producer Rich Tola. Two Strike Hitter, Tola’s Production Company, has been nurturing this powerful story for the last two years, the culmination of which crescendos into an emotional, spiritual and physical experience rarely captured so richly on camera.

A true labor of love, Tola’s day-in-the-life tale Boulevard Zen centers around Bobby D'Angelo, a man still steeped in loss and tragic death of his wife and true love, who incidentally doubled as his master yoga teacher. The film also delves into the mind and heart of an unlikely real estate attorney turned yoga master, whose nature inspires his own students through his commitment to form, his clarity of intentions, and the discipline with which he works. With an almost Darwinian approach, he is an exemplary master.

A truly universal story, Boulevard Zen brilliantly and carefully illuminates how the healing effects of yoga can truly be life changing. With both profound physical and spiritual manifestations, the film beautifully articulates yoga’s impact on personal issues such as anorexia, infertility, anxiety, hypertension, depression, domestic abuse and low self-esteem. These are remedied through a 5,000-years-old practice that, at its core, is one of balance, strength and clarity, and ultimately peace.

A film as close to Tola’s heart as to his head, Boulevard Zen’s unforgettable soundtrack was also produced by the director himself. He was also inspired to co-write the lyrics for the movie’s theme song, “Life’s Boulevard,” and can also be heard playing harmonica on “Bobby’s Song” and in the instrumentals.

As versatile as he is active, Tola studied with several master teachers in both Los Angeles and New York, holding degrees from both The Wharton School of the University of Pennsylvania and Kellogg School of Management at Northwestern University. He is also a certified yoga instructor with advanced training in yoga therapeutics, as well as a member of the Yoga Alliance.

Through his art, his teaching and his non-profit organization, The Boulevard Zen Foundation, Tola’s aim is a simple but mighty one: to change the world.

Wednesday, November 25, 2009

Win Free Event Tickets From

Discount ticket vendor and EKC client scours big cities to find under-the-radar events at the coolest venues, then delivers them to locals at huge discounts.

Follow StubDog on Twitter or become a fan on Facebook to be kept in the loop on the hottest ticket deals, and for the chance to win free tickets to events in your area.

Happy Thanksgiving!

Eileen Koch & Company wishes everyone a happy, relaxing and delicious Thanksgiving weekend!

Tuesday, November 24, 2009

Premiere of Rich Tola's "Boulevard Zen"

Filmmaker and EKC client Rich Tola makes his feature debut with Boulevard Zen, an inspiring mockumentary about the healing powers of yoga. The film will premiere next Wednesday at 7 p.m. at the Silent Movie Theatre on Fairfax.

For more information or to RSVP, contact Eileen Koch at 310.441.1000 or

Lorena Sarbu's Holiday 2009 Heart Couture Open House

World Premiere of Robert Bennett's "Frat Party"

Adult film superstar Jesse Jane stars alongside Caroline D'Amore and Randy Wayne in Starz Media and producer Robert Bennett's newest college comedy, "Frat Party."
Thursday, December 3rd
Laemmle's Sunset 5
8000 Sunset Blvd.
Hollywood, CA 90046

Red carpet arrivals will begin at 8 p.m. at XIV, followed by a screening of the film at Laemmle's Sunset at 10 p.m. To RSVP, contact Eileen Koch at 310.441.1000 or

Tuesday, November 17, 2009

Lorena Sarbu Named Chairwoman of AHA's 'Go Red' Campaign

Beverly Hills fashion designer and boutique owner Lorena Sarbu has been named chairwoman of the American Heart Association's "Go Red for Women" luncheon, which will be held in Milwaukee, WI in May. The "Go Red" campaign encourages women to take action against heart disease, and is part of the organization's national effort to increase awareness of cardiovascular disease, the number one killer of women in the U.S.

"We are thrilled to have [Lorena] chairing this event," said Katy Boeck, Milwaukee director of Go Red for Women, "With such respected and knowledgeable women leading the way, we expect that Milwaukee women will pay close attention to the importance of addressing the very real threat of heart disease."

Only 21 percent of women say they view heart disease as the greatest threat to their health; meanwhile, more than 9,000 women in Milwaukee died last year of heart disease and stroke.

Lorena is excited to be a part of Go Red. She hopes that, through her involvement, she can help encourage women to empower themselves with knowledge about heart disease, which she says is "a serious issue that deserves more attention, especially among women."

EKC PR Welcomes Filmmaker Rich Tola

Actor-filmmaker, yoga master and philanthropist Rich Tola has chosen Eileen Koch & Company for PR representation. His debut feature, Boulevard Zen, is a "day-in-the-life"-style mockumentary that follows a grieving man on a healing journey during which he discovers the therapeutic powers of yoga. Rich's nonprofit organization of the same name works to provide yoga instruction to battered women and children. We're excited to work with Rich, and can't wait for his film's premiere next month!

Monday, November 16, 2009

EKC PR Welcomes Handbag Designer Linda Masquefa

Eileen Koch & Company has been chosen to represent Linda Masquefa, an Orange County-based designer of high-end handbags. The brand imports exotic materials from around the world to create near one-of-a-kind pieces that embody luxury and exquisite craftsmanship. We look forward to getting the word out about Linda and her gorgeous bags!

Friday, November 13, 2009

Amanda Eliasch for Genlux

In addition to "socialite-blogger" and "photographer-poet," Amanda Eliasch has added another fabulous role to her repertoire: fashion editor of Genlux Magazine. This YouTube video gives a peak inside her glamorous world:

Softline's Jason Carr to Discuss Textile Business Relations with China During the Breakfast at Showtime Panel

On Monday, December 7, 2009, Jason Carr, co-Founder of Softline Home Fashions -- the leading importer and distributor of ready-made fabrics, curtains and decorative pillows -- will have a great deal to say during the Breakfast at Showtime discussion panel titled, “Life After China.” The engaging event will serve as a platform to discuss and explore the western business equation in relation to China and the ever-changing, ever-expanding role the country plays in the textile industry.

Hosted by Fabrics & Furnishings International and ITMA, and moderated by publisher of Fabrics & Furnishings International, Eric Schneider, the diverse panel of highly distinguished experts in the textile industry, including Carr, will provide perspectives ranging from all aspects of business, including those in the executive, sales and marketing, and merchandising levels. Discussion topics will probe the following questions:

• What are the advantages and difficulties of doing business in China?
• How does the current economic landscape affect business?
• How long will China be the main source for fabrication and manufacturing?
• What innovations can we use to improve the textile industry?

Having been a part of the fabric and furnishings industry for some time, Carr is as willing as he is enthusiastic about sharing his thoughts and experiences in the industry. His vast knowledge into the inner workings of the textile business will provide valuable insight on the panel. His business, Softline Home Fashions, which he co-founded with his brother, Rodney Carr, presents the finest fabrics in unique, fresh, detailed patterns gathered from all over the globe. To ensure unparalleled eclectic choice, Softline frequently updates their selections, and envisions fabrics and designs that accommodate to their environmentally conscious clientele. The company recently introduced an innovative new line of environmentally conscious fabrics and ready-made curtain panels and pillows, aptly named Evidence of Evolution (EOE).

Wednesday, November 11, 2009

StubDog Founder Interviewed on MyFox New York

Sam Levessar, founder of discount ticket vendor, appeared on Fox New York's weekday online news show, Good Day LIVE Online, last Friday morning to discuss the site's unique business model and what distinguishes it from competitors. Sam explained that he got the idea for StubDog when we was a struggling actor who had just moved to New York, and found himself performing shows in near-empty theaters. He thought it would be great if there was a way for venues to recoup unsold tickets, while at the same time getting audiences to "try something they wouldn't normal try." After realizing he probably wouldn't be "discovered" as an actor, Sam returned to his home town of Houston to launch StubDog. The site has since developed a following among in-the-know ticket buyers, because unlike sites like, StubDog doesn't require standing in long lines or dealing with limited availabilty. StubDog also has an eclectic mix of ticket offerings, said Sam, ranging from off-broadway shows to beer tasting events. In addition to being a great resource for adventurous event-goers, Sam explained that Stubdog is also a good tool for venues, who can sell tickets that would otherwise go unsold, at no extra cost to them. Host Brett Larson then asked, how does StubDog make money? Sam replied that the site charges a service fee to purchase tickets, which he noted is significantly less than that of competing sites. While the site remains somewhat under the national radar, Stubdog is definitely emerging as a contender in discount ticket sales, and Sam said he has been receiving "interesting" calls from competitors as of late.

Tuesday, November 10, 2009

International Recording Artist Laura Bryna Featured on the Cover of Southern Beauty Magazine's Fall Issue

International recording artist Laura Bryna is almost as passionate about beauty and fashion as she is about singing. So when the publishers of Southern Beauty magazine approached her for a cover feature on her blossoming career, Bryna jumped at the opportunity.

“It doesn’t get much better than this,” exclaims Bryna, who splits her time between Nashville and Los Angeles, where she is working on a follow-up CD to her critically acclaimed debut, ‘Trying to be Me.’ “Not only did I get to talk to the editors at Southern Beauty about my music and work with the Air Guard and Make-A-Wish Foundation, but I was able to dress up in some of the most beautiful clothing you could imagine. What an incredible experience!”

The new issue of Southern Beauty is being distributed both digitally and nationally and can be seen online at Founded in 2007, SouthernBeauty is the only magazine dedicated to the beauty and fashion world of the Southern woman. Featuring celebrity interviews and first-person accounts of Southern glamour,Southern Beauty is the ultimate resource for beauty must-haves and spiritual growth. Other recent feature stories in the magazine have included LeAnn Rimes and Nancy O’Dell.

In the article, Bryna talks about being “blessed” to have the career she dreamed about as a kid growing up in Mt. Airy, Maryland. In addition to her music career and a recent deal with AGR Television Records (through Universal Music Group) to distribute her debut CD internationally beginning in 2010; Bryna donates a large share of her time to several causes that are dear to her heart. They include the Make-A-Wish Foundation (she’s on the board of directors for the Mid Atlantic Chapter), the Air Guard (AG) and the National Guard Youth Foundation. Bryna is a celebrity spokesperson and the voice behind the Air Guard’s national advertising – she co-wrote ‘Hometown Heroes’ which the AG adopted for the campaign.

Most recently, Bryna became a celebrity spokesperson for the National Guard Youth Foundation’s Youth Challenge Program – a 17-month commitment by at-risk teenagers who’ve dropped out of high school to get their lives back on track, and get back in school, graduate and lead productive lives. Towards that end, Bryna is working with the NGYF and the City of Los Angeles on a major Hometown Heroes event and fundraiser to be held sometime next year. This past August, Bryna celebrated some special American Hometown Heroes and Women of the Air Guard with a standing room only performance at the famous House of Blues in West Hollywood.

“Music and entertaining are my passions,” says Bryna. “Being able to make people happy and take their mind off their everyday worries for a little bit is such a thrill for me. But, it’s the other things, like helping kids through Make-A-Wish or thanking the troops who do so much for all of us that really makes it worthwhile.”

“Laura Bryna epitomizes the young, vibrant, caring Southern woman of today,” says Southern Beauty Publisher Shannon Lindsay. “We have been tracking her career for two years and there seems to be no stopping this woman. Her energy, charisma and talent are contagious!”

EKC PR Client News :: Funding Factory Partners With Sony to Offer "Planet 51" Incentive

FundingFactory, the nation’s leading fundraising-through-recycling program, today announces their most recent promotion through their collaboration with Sony Pictures Entertainment and its upcoming animated comedy Planet 51. The film opens in theaters November 20, 2009.

As part of its search for new, fun and creative ways to introduce kids to the importance of recycling, FundingFactory’s Planet 51 incentive promotion serves to motivate, engage and involve students in the active process of recycling.

Planet 51 is a galactic sized animated alien adventure comedy revolving around American astronaut Captain Charles "Chuck" Baker, who lands on Planet 51 thinking he is the first person to step foot on it. To his surprise, he finds that this planet is inhabited by little green people who are happily living in a white picket fence world reminiscent of a cheerfully innocent 1950’s America, and whose only fear is that it will be overrun by alien invaders... like Chuck! With the help of his robot companion "Rover" and his new friend Lem, Chuck must navigate his way through the dazzling, but bewildering, landscape of Planet 51 in order to escape becoming a permanent part of the Planet 51 Alien Invaders Space Museum.

The Planet 51 campaign will be available to all of FundingFactory’s elementary school participants. Through their partnership with Sony Pictures Entertainment, FundingFactory will offer the Planet 51 Fun Pack to all participating coordinators. Mailed directly to the classroom, Fun Packs will include such items as Planet 51 movie stickers, temporary tattoos, glow-in-the-dark squeeze balls and other promotional merchandise. Teachers can utilize the Fun Pack to reward students that bring empty printer cartridges and/or used cell phones. Also included in the Fun Pack as motivational and reminder tools are Planet 51 Reminder Trading Cards and “Recycle Here” classroom posters.

To top off their fall promotion, FundingFactory will be offering a grand prize to the class that collects the most recyclable items. The prize will include a free screening of Planet 51 for the entire class. All registered and participating organizations will be eligible to enter a random drawing for the grand prize. For official rules and drawing date, visit:

“FundingFactory was launched with a vision to help schools raise money through the valuable effort of recycling,” states Sean Michaels, co-president of FundingFactory. “We are extremely excited to work with Sony Pictures Entertainment to help facilitate schools in raising funds and recycling awareness with these fun and creative incentives.”

Friday, November 6, 2009

Laura Bryna Tells Southern Beauty Magazine Why 'Life is Good'

Country star and philanthropist Laura Bryna discusses her sizzling music career and gives readers a peek inside her charmed life in Southern Beauty Magazine's fall cover story:

"Laura Bryna has been surrounded by heroes and amazing experiences the past year and a half. In January of 2008 Bry
na’s year started off with a proverbial bang as she was approached by Master Sergeant Bob Hall and retired Lieutenant Colonel Randy Johnson to represent the Air National Guard in an upcoming advertising campaign. Honored by this opportunity it was easy for
Laura to show her excitement. Says Bryna, 'That was such a compliment. I have such an appreciation for the military. To be an outsider looking in, they really allowed me to become a part of their family.'

After shooting the commercial for the Air National Guard, Laura took
inspiration from the men and women she met during the filming and crafted her latest single, Hometown Heroes. 'Doing the Hometown Heroes video was one of the most amazing experiences of my life! Real life heroes from every war surrounded me. It was absolutely incredible; I kept thinking

"Hi, I’m little Laura",' Bryna says with her charismatic laugh." (read more...)

Lorena Sarbu Talks Red Carpet Style

Beverly Hills-based fashion designer Lorena Sarbu dishes to the Yahoo Shine fashion & beauty channel about dressing Emmy winners for the red carpet:

"I don’t know about you, but the highlight of any awards show is the Red Carpet coverage. I’m more interested in what the celebrity is wearing than what there nominated for and I am very guilty of switching the channel once the red carpet segment is over! So how excited was I to interview fashion designer Lorena Sarbu, whose fashion creations have graced the red carpets of this year’s Daytime and Primetime Emmy Awards shows! She went from designing dresses for her dolls as a child to designing dresses for celebrities such as Sharon Lawrence, Shohreh Aghdashloo, and Tamara Braun (one of my favorite soap stars!). She was wonderful enough to talk to me about her design inspirations, her favorite designs and celeb clients, as well as her own line which launches in 2010!" (read more...)

Monday, November 2, 2009

EKC Client News :: David Applebaum on KATIEDID

Eileen Koch & Company's client, "Architect to the Stars" David Applebaum, was in an industry blog this morning.

Check out the entry on KatieDid:

"I received an email this morning about Architect David Applebaum becoming a contestant on Bravo's latest Reality TV Design Competition: Launch My Line. David is an L.A. based architect who has worked with celebrities such as Frank Sinatra, Diane Keaton, Rupert Murdoch and Cuba Gooding Jr. Curious, I went on over to the Bravo website to check it out." (read more...)

HOT From Koch :: Laura Bryna to Perform at Salute to Our Troops Dinner Gala

Laura Bryna will lend her talent to the United Service Organizations’ (USO) Salute to Our Troops dinner in Baltimore, Md., on Thursday, November 12th. The event will honor patients from local military hospitals, and attendees will include military officials, Maryland dignitaries and the families of troops.

A big talent with an equally huge heart, Bryna has long prided herself on patriotism. Her love for her country and passion for giving back are recurring themes in both her music and in her philanthropic work. Bryna’s Los Angeles debut concert, which was held at the famous House of Blues in Hollywood earlier this summer, was a packed performance that served as a tribute to America’s Hometown Heroes and to the women of the Air National Guard. The organization selected Bryna to serve as the official spokesperson and also chose her song, “Hometown Heroes” (which she also co-wrote), for the United States Air National Guard ad campaign.

The Salute to Our Troops dinner event, hosted by The USO and Michael Tabrizi, will be held at 6:00 p.m. ET at Tabrizi’s Restaurant, located at the Baltimore Maryland’s Inner Harbor. To attend Laura Bryna’s live performance, RSVP to Meghan Hardgrove at or 703-696-0717 by November 5th.