EKC Wishes Everyone A Happy New Year!

Hollywood Premiere Of "As I Like It" Tonight!!

Amanda Eliasch's hit play "As I Like It" premieres TONIGHT at the Macha Theater in West Hollywood. The play will run from December 29th-January 15th. For tickets and more information please visit www.http://www.brownpapertickets.com/event/210411.

Eileen Koch Featured as Expert Source in CNN Article

(CNN) -- As fast as Charlie Sheen fell from Hollywood's good graces at the start of 2011, he made his comeback even faster.

Thanks in large part to his public apology at the 63rd Emmy Awards, Sheen will welcome the new year with a clean slate -- and a new TV show slated to premiere next summer.

But it wasn't tiger blood that allowed the self-proclaimed warlock to turn his life around so quickly. It was the magic of celebrity.

The entertainment industry is always quick to forgive celebrities, said Eileen Koch, owner of Eileen Koch and Co. public relations firm in Los Angeles.

Once celebrities own up to their wrongdoings and apologize, Koch said, it's easy for them to get back on track -- often with help from a skilled team of handlers and image consultants.

Fellow comeback kid David Arquette can attest.

After separating from Courteney Cox in October 2010, and sharing TMI on Howard Stern's Sirius radio show, Arquette checked himself into a live-in rehab facility at the beginning of the year.

In April, the same month "Scream 4" hit theaters, the actor appeared on "The Tonight Show" to celebrate 100 days of sobriety. And with a spot on the 13th season of "Dancing With the Stars," Arquette was back in business.

One reason it's so easy for celebrities to bounce back from scandal or personal issues is because when they hit rock bottom, they're doing it with money and connections to boot, Hollywood image consultant Michael Sands said.

And as nice as disposable income can be during a crisis, their connections shouldn't be discounted.

Arquette wouldn't have rebounded so quickly if he hadn't been in the public eye each week on "Dancing With the Stars," Koch said. With Cox and their daughter, Coco, in the audience supporting him, viewers saw a wonderful family image.

"Even I fell in love with him through that show," she added.

But without a willing client, Koch said, such connections are irrelevant.

Stan Rosenfield, Sheen's ex-publicist, might agree.

Rosenfield resigned in February after representing Sheen for about seven years -- through the actor's dismissal from "Two and a Half Men."

Sheen obviously wasn't cooperative for a while, Koch said, referring to the actor's media outbursts, including a "no-holds-barred" live interview with TMZ in which Sheen ripped into his "Two and a Half Men" bosses and talked about one day sharing his "epic" drug stories with his children.

But once celebrities apologize and man up to what they've done, Koch said, the industry is usually quick to forgive. And when that happens, the fans will follow suit.

Chris Brown has certainly benefited from this cycle as well.

The singer, who pleaded guilty to assaulting then-girlfriend Rihanna in 2009, surprised viewers with a high-energy performance at the MTV Music Video Awards in August.

Koch said it's much easier for a self-destructive celebrity to rebound than it is for someone such as Brown, but "the music industry has forgiven him now. So (his fans) are starting to."

Of course, this year hasn't been all steps in the right direction for Brown. He raised his voice and stormed off the "Good Morning America" set in March after being asked about the Rihanna assault.

By being respectful, apologizing and focusing on his work, Brown has slowly started to rise above his problems, publicists agree.

Brown did what celebrities should do when plagued by scandal -- focus on the work, said Samantha von Sperling, director at Polished Social Image Consultants.

Brown's album "Graffiti," released in 2009, received mostly negative reviews from critics. "F.A.M.E.," however, was met with praise -- debuting at No. 1 on the Billboard 200 chart in March.

Britney Spears was also due for a turnabout this year -- having been on the mend since her public meltdown in 2007.

The pop princess released "Femme Fatale," her sixth chart-topping album, in March. She received the MTV Video Vanguard Award at the VMAs in August. And she confirmed her engagement to her former manager, Jason Trawick, on December 16.

The media was quick to acknowledge Spears' comeback.

In a post about her March appearance on "Jimmy Kimmel Live," the Los Angeles Times said, "Whoever's managing Britney Spears these days is doing a pretty great job."

Koch said, "I love Britney. She didn't do anything wrong. She got sick. People were very mean to her and they shouldn't have been. ... I don't worry about her anymore. She got it together, and she has a strong team behind her."

At that level of celebrity, Koch added, a star's team is everything. "They can block a lot of stress for you. Tell you why you shouldn't pay attention to this or that. ... The average person doesn't have that kind of support."

Now at 30, Spears finally seems to have her life back on track, which von Sperling said makes her a good example for one of 2011's most notorious celebrities: Lindsay Lohan.

But things may be looking up for the tabloid-prone Lohan.

Already on probation for two 2007 drunken-driving convictions, Lohan is required to complete community service after being sentenced in May in the theft of a necklace.

On December 14, a Los Angeles County Superior Court judge praised the 25-year-old for complying with her probation requirements.

Moreover, Lohan's Playboy pictorial "is breaking sales records," Hugh Hefner tweeted on December 18.

"(Lohan is) not a diplomat," von Sperling said. "She's a blond bombshell movie star, so a Playboy cover makes sense. ... But she needs to do another film. And for her sake, it better be a good one ... not some bubblegum crap."

Like Spears, von Sperling said Lohan has time on her side.

The industry is less likely to forgive older celebrities, Koch agreed, adding that celebrities should be able to pull it together by their late 20s. And then there's Sheen, she joked.

"Instead of doing a one-man rant directed by nobody," von Sperling said, "(Sheen) should assemble a team of brilliant comedy writers ... pay them their weight in gold and produce a film."

But his FX comedy, "Anger Management," to air in the summer, may be close enough for now.

And while some people call Sheen's "Violent Torpedo of Truth" tour and public outbursts a fiasco, others are dubbing it a genius marketing ploy.

"(Sheen has) had his problems," image consultant Sands said. "But I think he got it right this whole year. He created a great persona and a great character, and I think this was a great act on his part."

Regardless of how people choose to read into Sheen's tumultuous year, it would appear he's on his way back to the top.

"We're all rooting for Charlie," von Sperling said. "Every time we turn on 'Two and a Half Men' I think we miss him. Because, as charming as Ashton Kutcher is, he's not Charlie Sheen."

To view the article directly, visit: http://www.cnn.com/2011/12/28/showbiz/celebrity-news-gossip/celebrity-reinvention-in-2011/index.html.

Eileen Koch & Company Embraces the Sounds of Imani Chyle

EKC is excited to be working with Imani Chyle, the hip Rock, Soul and R&B sensation. Chyle was recently nominated at the 2011 People’s Music Awards for Best New Female Solo Artist in the Trip-Hop/Hip-Hop, R&B category in the UK. Her single “Warrioress” was also ranked in the top 10 rhythmic new releases! To hear some of Imani Chyle’s music please visit http://www.reverbnation.com/imanichyle.

JWoww Models Her Sexy New Bikini Line On E!

JWoww has been heating up headlines with the launch of her bikini line that gives women the perfect tan! The new designer shows off her sexy figure and flawless tan on E! Check it out!

JWoww Makes A Splash In US Magazine

JWOWW by Perfect Tan Bikini debuts in US Magazine! The collection, which will become available this Spring, is full of sexy bikinis in bright colors and fun patterns. The collection has also been featured in the Examiner, Too Fab and NY Daily News to name a few. What do you think about Jwoww's designs?? http://www.usmagazine.com/celebrity-style/news/jwoww-models-her-super-sexy-new-bikini-line-20112212

JWoww Is Stuck On EKC Client Perfect Tan Bikini

Say goodbye to pesky swimsuit straps and tanlines! MTV reality star Jenni "Jwoww" Farley has teamed up with Eileen Koch & Company client, Perfect Tan Bikini in designing and developing her own line of stylish and sexy bikinis, JWOWW by Perfect Tan Bikini. The Jersey Shore's bronze goddess has amped up the sex appeal of the innovative bikini that uses a silicon based adhesive, Stick2, to keep the bikini in place, without having to wear straps! The adhesive is activated by your body temperature, so the hotter you get, the better it stays! For more information on Jwoww By Perfect Tan Bikini please visit (www.jwowwptb.com).

Countdown To "As I Like It" Premiere!

The long awaited debut of Amanda Eliasch’s hit drama “As I Like It” is almost here!! The playwright and protagonist of the cheeky play, Amanda Eliasch, gives viewers an inside look at her wildly entertaining life. Don’t miss the humor, heartache and drama!

The play will run at the Macha Theatre, in West Hollywood from December 29, 2011 to January 15, 2012. Performances will be held on Thursday, Friday and Saturday at 8:00PM and Sunday at 7:00PM, with a finale performance on Sunday, January 15 at 3:00PM. For tickets, please call 323-969-1774, or order online by visiting http://www.brownpapertickets.com/event/210411.

Holiday Greetings From Eileen Koch & Company!

Mario Lopez Attends The Annual Lou E. Perez Event

Mario Lopez came out to show his support at the Lou E. Perez Event Saturday, December 17th. The spectacular gala was held at the Four Seasons Hotel in Beverly Hills and featured live performances by both a mariachi band and salsa band with a fantastic performance by ballroom dancers. The event was an amazing success as guests celebrated and danced the night away! Here is a sneak peak at some of the photos from the event:

A Lot To Say Makes Headlines In LA Splash Magazine

A Lot To Say’s Fred Segal launch party was featured in LA Splash Magazine! To read more about the event, see exclusive photos, and learn about the innovative fashion brand visit ://www.lasplash.com/publish/cat_index_Style_and_Fashion_Los_Angeles_Events/a-lot-to-say-at-the-fred-segal-boutique.php

Andrew Keegan Goes Eco At Fred Segal "A Lot To Say" Gala

The teen heartthrob was in attendance at the "A Lot To Say" Fred Segal party. Known for his roles in 7th Heaven and 10 Things I Hate About You, the star was immediately drawn to the bold message of the brand. To view more of A Lot To Say's innovative product line, visit www.alottosay.com

Eileen Koch & Company Welcomes Miss Universe Albania 2010: Angela Martini

EKC is excited to represent the stunning Miss Universe Albania, Angela Martini. The sexy Albanian native instantly captured the eye of the fashion world, and has been a favorite for editors at top magazines such as Esquire, Sports Illustrated, GQ, and Lovecat Magazine. She has walked for several elite designers at the Mercedes Benz Fashion Week in New York and Miami every year since 2007.

Fred Segal's "A Lot To Say" Hosts Exclusive Holiday Launch Gala

An Inside Look At The Cast of “As I Like It”

The cast for Amanda Eliasch's hit play As I Like It has been announced! Amanda Eliasch will be played by famed film and television actress Elizabeth Karr, in the role of “The Woman.” The talented Lisa Zane has been cast to play “The Opera Singer” and the Amanda’s son, Charles Eliasch, is set to play “The Devotee.” The trio brilliantly recounts the glamorous renegade’s zest for life and tales of heartache. The play will run at the Macha Theatre, in West Hollywood from December 29, 2011 to January 15, 2012. For tickets please visit http://www.brownpapertickets.com/event/210411

Our Client, UGLY TED and founder, Mark Little, on the KTLA Morning News 11/30/11

Our client, Mark Little, was on the KTLA Morning News discussing his new product, Ugly Ted, and how it is here to help kids and stop the bullying crisis! Check it out!

This version keeps the ending when all the bears are shown on the desk:

This version ends after the interview:

http://www.ktla.com/videogallery/66417473/News/KTLA-Ugly-Ted