-- Commence Operations in Canada --
Los Angeles, CA & Montreal, Canada (April 6, 2009) To create a flourishing business in the shadow of a crumbling economy is beyond miraculous; it is something auspicious. By definition, the word means that something is marked by lucky signs or good fortune, and therefore promises success. If Jason & Rodney Carr’s Softline Home Fashions - the leading importer of ready-made curtains and decorative fabrics - is any indication of what the future has in store, Softline is in promisingly familiar territory!
These two wildly ambitious entrepreneurs have carefully and meticulously woven their fabric business from the ground up, and so in demand are their superior products that international expansion has accommodatingly begun. Of Canadian descent, the Carr's have expanded Softline Home Fashions to their previous home in Montreal. Their FULL DISTRIBUTION center (for big box retailers mass merchants), as well as the over-the-counter retail stores (selling ready-made curtains, fabrics by the bolt and decorative pillows/bedding) maintain Softline’s pinnacle position.
Profoundly committed and concerned about the future, an innovative new line of environmentally conscious fabrics and ready-made curtain panels and pillows, aptly named Evidence of Evolution (EOE), ingeniously created to accommodate a greener world and clientele. EOE offers eco-friendly fabrics recycled from water bottles. The response has been overwhelmingly and resoundingly positive, driving expansion of the EOE line.
In order to service their Canadian customers more efficiently, and cost effectively, Softline has now taken a direct foothold in the Canadian market.
For more information about Softline, please visit www.softlineonline.com
To interview or book Jason and Rodney Carr, please call Eileen Koch @ Eileen Koch & Company, 310.441.1000 or email Eileen @ eileen@eileenkoch.com. Please visit www.eileenkoch.com.
About Softline
Softline Home Furnishings is the leading importer and distributor of home decorating fabrics. With an unlimited selection of the finest quality fabrics gathered from all corners of the globe, as well as an exclusive eco-friendly green line called Evidence of Evolution, Softline is the world’s most innovative and inspired home decorating fabric service. Headquarters are in Gardenia, Calif. and have expanded to Montreal, Canada. For more information, visit www.soflineonline.com.
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