Friday, September 11, 2009

HOT From Koch: John Varvatos Headlines The Warehouse Sale's Inaugural West Coast Affair

HOT from Koch --


JOHN VARVATOS HEADLINES THE WAREHOUSE SALE’S INAUGURAL WEST COAST AFFAIR

LOS ANGELES, CALIF. – From its conception, designer John Varvatos’ seamlessly melded synergy of Rock ‘n Roll and classic structure has been a composite for a much-needed, fresh, new genre. On September 24, 2009, Varvat os will hold premiere designer honors as the nation’s largest and most coveted fashion sale, The Warehouse Sale (www.thewarehousesale.com), makes its first Los Angeles appearance. Varvatos’ inspirations come to life and have, and will continue to be, embraced as the quintessential Los Angeles style. His design creations, revered the world over, will find life most harmoniously in the vast fashion cultures of the City of Angels.

The four-day fashion event will take place at The Los Angeles Convention Center and its September presence in the Southland will mark the first time L.A. clients will be privy to this level of highly discounted offerings on the designs of John Varvatos. Angeleno male attendees of the event will be able to purchase Varvatos dress wear, outerwear, leather jackets, jeans, shorts, sweaters, shoes, accessories and much more at below wholesale prices.

An invite-only, “first peek” day will launch the sale on Thursday, September 24. Then on the following day, September 25th, The Warehouse Sale will open its doors to the masses. With price points reaching up to 90 percent off (the lowest prices they have ever offered!), The Warehouse Sale premieres in L.A. at the right time and with a boom. Full size runs will be available at commencement and choices will be numerous, with more than 15,000 dream-worthy items to ponder over.

Admittance will be by RSVP only and will be required for each day of attendance. The sale will breathe sprightly each day from 10AM to 8PM PT and wil l run through Sunday, September 27. To RSVP for The Warehouse Sale’s Los Angeles events, please visit, www.johnvarvatos.thewarehousesale.com.

Location:
The Los Angeles Convention Center
West Hall
1201 S. Figueroa Street
Los Angeles, CA 90015

For interviews or more information on The Warehouse Sale, please contact Eileen Koch @ Eileen Koch & Company INC., 310.441.1000 or email Eileen @ Eileen@eileenkoch.com.

About The Warehouse Sale
The Warehouse Sale is an exclusive, invite and RSVP sample sale that offers the newest and hottest styles of the season in your favorite brands for both men and women. Get ahead of the trends and be the first to rock up-and-coming labels. With everything priced below wholesale, The Wareho use Sale makes it easy for you to try new styles or brands without guilt. For more information, visit www.thewarehousesale.com.

###

No comments: