FundingFactory, the nation’s leading fundraising-through-recycling program, today announces their most recent promotion through their collaboration with Sony Pictures Entertainment and its upcoming animated comedy Planet 51. The film opens in theaters November 20, 2009.
As part of its search for new, fun and creative ways to introduce kids to the importance of recycling, FundingFactory’s Planet 51 incentive promotion serves to motivate, engage and involve students in the active process of recycling.
Planet 51 is a galactic sized animated alien adventure comedy revolving around American astronaut Captain Charles "Chuck" Baker, who lands on Planet 51 thinking he is the first person to step foot on it. To his surprise, he finds that this planet is inhabited by little green people who are happily living in a white picket fence world reminiscent of a cheerfully innocent 1950’s America, and whose only fear is that it will be overrun by alien invaders... like Chuck! With the help of his robot companion "Rover" and his new friend Lem, Chuck must navigate his way through the dazzling, but bewildering, landscape of Planet 51 in order to escape becoming a permanent part of the Planet 51 Alien Invaders Space Museum.
The Planet 51 campaign will be available to all of FundingFactory’s elementary school participants. Through their partnership with Sony Pictures Entertainment, FundingFactory will offer the Planet 51 Fun Pack to all participating coordinators. Mailed directly to the classroom, Fun Packs will include such items as Planet 51 movie stickers, temporary tattoos, glow-in-the-dark squeeze balls and other promotional merchandise. Teachers can utilize the Fun Pack to reward students that bring empty printer cartridges and/or used cell phones. Also included in the Fun Pack as motivational and reminder tools are Planet 51 Reminder Trading Cards and “Recycle Here” classroom posters.
To top off their fall promotion, FundingFactory will be offering a grand prize to the class that collects the most recyclable items. The prize will include a free screening of Planet 51 for the entire class. All registered and participating organizations will be eligible to enter a random drawing for the grand prize. For official rules and drawing date, visit: www.fundingfactory.com/Planet51/about.aspx.
“FundingFactory was launched with a vision to help schools raise money through the valuable effort of recycling,” states Sean Michaels, co-president of FundingFactory. “We are extremely excited to work with Sony Pictures Entertainment to help facilitate schools in raising funds and recycling awareness with these fun and creative incentives.”
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