Tuesday, November 17, 2009

Lorena Sarbu Named Chairwoman of AHA's 'Go Red' Campaign

Beverly Hills fashion designer and boutique owner Lorena Sarbu has been named chairwoman of the American Heart Association's "Go Red for Women" luncheon, which will be held in Milwaukee, WI in May. The "Go Red" campaign encourages women to take action against heart disease, and is part of the organization's national effort to increase awareness of cardiovascular disease, the number one killer of women in the U.S.

"We are thrilled to have [Lorena] chairing this event," said Katy Boeck, Milwaukee director of Go Red for Women, "With such respected and knowledgeable women leading the way, we expect that Milwaukee women will pay close attention to the importance of addressing the very real threat of heart disease."

Only 21 percent of women say they view heart disease as the greatest threat to their health; meanwhile, more than 9,000 women in Milwaukee died last year of heart disease and stroke.

Lorena is excited to be a part of Go Red. She hopes that, through her involvement, she can help encourage women to empower themselves with knowledge about heart disease, which she says is "a serious issue that deserves more attention, especially among women."

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