Softline Home Fashions Featured in Specialty Fabrics Review

Veteran EKC client Softline Home Fashions is featured in this month's issue of Specialty Fabrics Review, a top trade publication for the textile industry! Softline CEOs Jason & Rodney Carr were asked how their business has benefited from social media marketing. Check out the guys' response below:

Jason and Rodney Carr, co-founders and CEOs of Softline Home Fashions Inc., Gardena, Calif., leading distributors of drapery and decorative fabrics, actively started using social media tools in 2009. They find that “Facebook and Twitter have a different audience than our already existing customer base, which served as an opportunity to grow our brand. The feedback we’ve received reveal that customers feel like they are more informed about what we have to offer and are more knowledgeable about our products. This is encouraging for us because we have many repeat customers.”

Besides identifying new markets, new products and garnering free market research through customer feedback, social media can increase your website traffic, generate qualified leads, build brand authority and promote your products and services.

While these online tools are often free, updating the various accounts, writing blog posts and other content does take time—and talent. Be sure to factor that into your plans. According to the Carrs, another potential downside is that “not only are your customers following you, but your competitors as well. They can easily see what your next move in business will be, so it’s essential to be strategic in your approach.” (read more...)