::HOT from Koch:: Going Viral: A New Kind of Conversation

Welcome friends(ters) to 2010 -- just when you thought you were covered... when it was safe to go back in the cyber waters and surf. When it was enough to send that text, blog about it, do your taxes online and add some amazing new apps, some new space, book, tweet or tube comes crashing through to leave it all -- and you -- far, far behind. Unless, that it is of course, you happen to be the inimitable Eileen Koch!

Eileen Koch, founder and CEO of Eileen Koch & Company, INC. (www.eileenkoch.com), the esteemed public relations and marketing magnate, is expanding her current collection of services to include an exciting, brilliantly now and seriously down Social Media Marketing service.

The crux of it is simply this: in light of the ever-evolving media landscape, Eileen Koch & Company is taking the technological changes head on by incorporating some serious social network marketing strategies to increase their clients' web presence through the use of online social networks, communities, blogs, etc. Social media tools include Facebook, Twitter, LinkedIn, YouTube, and MySpace, among others.

By heightening a client's "screen time" through the utilization of social media -- by generating buzz, tweets, messaging, podcasts, video, promotions, interacting with users and fans/followers, etc. -- the client's web presence and overall name recognition is seriously sharpened. It is an approach that has already garnered high praise and light-speed results.

Since Koch's superlative business savvy, crystal clear creative campaigns, and exclusive personal touch remains PR gold, she has steadily earned an impressive roster of notable clientele, as diverse as they are definitive. With her acute sense of public relations knowledge and unique branding perspective, EKC now turns its tenacious marketing tactics towards this technology!

Eileen Koch, who has been on the PR and marketing frontlines for more than two decades, has never resisted modification, nor ceased to ignore transition. Change is good. Change is life. And change is business. It is what has kept Eileen Koch & Company ahead of the PR pack and now on the cusp of the social media movement.