The paper wrote an article about Young Hollywood's swanky-but-cozy new studio at the Four Seasons in Beverly Hills. Check it out--
Hotel bets on studio to attract Hollywood crowd
R.J. Williams' set up in a Four Seasons hotel suite is designed to make stars relax and linger.
On an upper floor of the Four Seasons on the edge of Beverly Hills, guests stepping off the elevator see a typical high-end hotel hallway: thick carpeting, subdued lighting, numbered rooms.
But visitors who open a certain door find themselves in a high-tech studio that resembles a cozy living room from the 1960s or '70s, a place to settle in for a martini or two with friends. Thousands of dollars' worth of recording and editing equipment are there too, but are hard to notice at a glance.
"The set looks like my first apartment," quipped actor and comedian Arsenio Hall, soon after his first visit this month. He came to the studio to record an interview and stayed to hang out for a while. Coaxing celebrities to let down their guard and linger, it turns out, is the strategy behind the informal recording and broadcasting studio.
That's one reason it's in a posh hotel, said former child actor R.J. Williams, who came up with the concept of creating a celebrity-friendly nest and sold the Four Seasons on his idea. There he films interviews and off-the-cuff banter with entertainment and sports figures, which he sells to Yahoo and other sources or posts on his Young Hollywood website. (read more...)
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