::HOT from Koch:: Josh Hansen Gears Up for AMA Salt Lake City

SALT LAKE CITY– Top motocross rider and two-time X-Games champion Josh Hansen prepares to end the season with a bang when he races the Monster Energy AMA Salt Lake City Supercross on May 1 at 7 p.m., the final race for the West Region.

26-year-old Hansen is known in the racing world as the bad boy of motocross, boasting smooth style inherited from his famous dad, champion rider Donnie Hansen, and possessing a laidback attitude that hardly hints at the fact that he has been racing professionally since high school. When Hansen won X Games 14 in 2008 as the underdog, everyone thought it was a fluke. But when he took home the gold again the following year, it became clear that Josh Hansen was here to stay.

Fans were excited when it was announced in January that Mitch Payton had selected Hansen to ride the West Region for Monster Energy/Pro Circuit/Kawasaki this year, following his hiatus from racing in 2009. Regarded as one of a handful of riders with the ability to win a West Regional race, Hansen boasts several top-five placings thus far, and is confident he can earn that elusive podium finish before the season’s end by harnessing the power and speed he has displayed during heat races and channeling it into the main event.

His ultimate goal this year is to surprise fans with a win at the East/West Shootout in Las Vegas on May 8, right before he rakes in another X Games victory in August – a feat that fans know Hansen is more than capable of.

::HOT from Koch:: Motivation Meets the Mouse: Dr. Bobbie Takes It Online with 'Courses for Change'

Beginning May 1, renowned speaker and expert on the unconscious mind, Dr. Bobbie McDonald, along with her team of experts, will be making house calls, office calls, even café calls - 24 hours a day, seven days a week through her new online destination for motivation, Courses For Change. With this innovative and interactive website, members have access to a multitude of live and on-demand workshops on the subjects that are important to them, at any time, and all from the comfort of their own homes.

As Executive Director of Courses for Change, LLC (CFC), Dr. Bobbie has charted the course for people to overcome common roadblocks through empowering webinars, including: Building Core Confidence, Weight Management, Relationship Strategies, Positive Thinking, Professional Development, Habit Busting and Parenting Skills. Each webinar is designed to inform, inspire and empower members to create the changes they want in their lives. Real-time interaction with the CFC expert lets the member ask questions and get immediate answers, creating the one-on-one experience of having your own personal life coach.

By using cutting edge mind-science techniques, including guided imagery, neuro-linguistic programming (NLP) and cognitive behavioral interventions to name a few, Courses for Change helps people to create new associations and patterns where they really matter: in the unconscious mind. Through an ever-growing archive of self-improvement topics and workshops, the inspirational information offered in each seminar can be viewed over and over again, reinforcing the unconscious shift needed to create deep-level, lasting life changes.

This vanguard concept website follows Dr. Bobbie’s ongoing professional mission to empower the mainstream of America to create positive change in their lives by harnessing the power of the unconscious mind.

As Courses for Change celebrates its official launch on May 1, Dr. Bobbie and her team of experts will serve as a global helping hand, providing an interactive experience for creating positive life changes in an accessible and affordable way.

Eileen Talks to CNN About Sandra's Secret Adoption

CNN's Breanna Hare called Eileen again this morning to get her opinion on another high-profile happening in the entertainment world-- Sandra Bullock's adoption. CNN wanted to look into how and why Sandra kept her baby, Louis, a secret for months.

Read the article to see what Eileen had to say about Sandra opting for privacy:

How Sandra Bullock kept a baby a secret

By Breeanna Hare

(CNN) -- Sandra Bullock has Oscar-winning talent, but it took more than just being a good actress to keep the adoption of her infant son private for months -- especially when the paparazzi started swarming following allegations of marital discord.

Bullock, fresh from a laudatory awards season, managed to not only keep herself removed from the public eye, but to also shield her son, Louis, from the spotlight as well. It wasn't until People magazine revealed her adoption story Wednesday that anyone outside of Bullock's inner circle knew the big news.

"Sandra really relied on a network of very close friends and very close family members to keep her secret," explained People magazine's senior editor David Caplan. "The baby arrived during the height of the awards season [in January], and she even said that her trusted makeup artist was wondering why [she] needed so much concealer under her eyes, because she was tired."

In order to pull that off, Caplan said Bullock had to employ some CIA-style tactics to maintain her covert operation, using car decoys to take Louis to the doctor, and not letting anyone in her house.

"Regardless of whether or not she was seen with the baby, there wasn't even buzz about the fact that she had the baby," Caplan said. "It was her ability to a) hide [him] from visible sight, and b) the ability to keep this information private, because she had the baby before the scandal broke." (read more...)

EKC is happy for Sandra, and glad to be CNN's go-to girls for entertainment insights!

::HOT from Koch:: Dr. Bobbie to Appear on Co-Creator Radio

Nationally noted doctor of psychology and expert in the unconscious mind Dr. Bobbie McDonald is slated to share her insights on Co-Creator Radio, the online talk radio network dedicated to self-empowerment, on April 28 at noon CDT. “Dr. Bobbie” will chat with “Exploring Possibilities” host Leigh Kubin about how people can tap into the power of the mind to create the reality they envision.

Renowned speaker, author, Executive Director of Courses for Change, and founder of the Meridian Center for Hypnosis in Los Angeles, Dr. Bobbie’s professional mission is to empower her clients to enact positive change in their lives by harnessing the power of their subconscious mind. Over her years of work in a wide range of treatment settings, Dr. Bobbie has developed a unique approach that is simultaneously pragmatic and compassionate. She implements self-realization, hypnosis and positive psychology to empower clients to deal with such issues as self-esteem, parenting, relationships, and weight loss.

“Exploring Possibilities” is Co-Creator Radio’s program that examines the idea of creating one’s reality on purpose. The network has hosted interviews with renowned doctors, experts and authors, including Neale Donald Walsch and Don Miguel Ruiz, to obtain their expert perspectives. During her guest appearance, Dr. Bobbie will impart valuable tools for unlocking the power within to start “living life unlimited” – a Dr. Bobbie professional philosophy and personal mantra.

Co-Creator listeners can hear Dr. Bobbie live on “Exploring Possibilities” on Wednesday, April 28 at noon CDT.

Dr. Leslie Talks About Cameron Douglas, Celebrity Dads & Sons in the Observer

Over the weekend, EKC client Dr. Leslie Seppinni was asked to comment on celebrity father-son relationships for a piece in the Observer about Cameron Douglas' recent sentencing. The UK weekly wanted to examine how the glare of the limelight can affect the dynamic between a father and son, often for the worst. See what Dr. Leslie had to say:

Cameron Douglas and the painful price paid by sons living in the shadow of a famous father

By Paul Harris

From David Bowie's son, who rejected his name, to Cameron Douglas, offspring of Michael Douglas, who was jailed for drug dealing last week, the children of stars clearly struggle to forge their own identity

Michael, Kirk and Cameron Douglas in 2003. Photograph: Allstar/MGM/Sportsphoto Ltd./Allstar

Like any father witnessing the jailing of his son, Michael Douglas looked grim and ashen-faced last week in Manhattan.

Sitting in the courtroom in which his son, actor and DJ Cameron Douglas, was awaiting sentencing for dealing drugs, the Hollywood star listened to Judge Richard Berman pronouncing a harsh judgment. "Get beyond and get over that idea … that Cameron Douglas is a victim," Berman said.

Yet that was the argument that the Douglas clan – Michael, grandfather Kirk and Cameron's mother, Diandra – had put forward in letters explaining Douglas's problems in terms of his dysfunctional childhood. Cameron, it was claimed, was suffering the fallout from an age-old struggle: the battle of the son growing up with a powerful, successful, famous father. (read more...)

Young Hollywood in Variety

Entertainment industry bible Variety mag recently scooped up the news about Young Hollywood's expansion. Check it out:

YOUNG HOLLYWOOD BUILDS STUDIO
Video site pacts with Hulu, Yahoo and TV Guide

By Lisa Engelbrektson

Young Hollywood, a growing multi-platform outlet featuring lifestyle and celebrity video, has expanded from the eponymous website to distribution partnerships with Hulu, Yahoo and TV Guide. And this week, it signed with UTA and Bloom Hergott Diemer to shop a Young Hollywood television show.

According to Comscore, the site's original programming reaches upward of 100 million viewers online, 2 million unique. The site's founder and CEO R.J. Williams reports 66% of its viewers watch programs in entirety.

In preparation for its television debut, Young Hollywood has taken a studio space at the Four Seasons Hotel in Beverly Hills. Recent content posted includes interviews with Tracy Morgan and the cast of "Kick-Ass."

Young Hollywood Unveils New Studio at Four Seasons

Congrats to YoungHollywood.com on the opening of their new broadcast studio at the Four Seasons Hotel in Beverly Hills!

Founder and EKC friend RJ Williams said he's been looking to build a fully-functional studio for a while now, and the swanky, newly-renovated Four Seasons seemed like a perfect choice.
Young Hollywood is the first and only media outlet to have a permanent home base at the hotel.

Check out YH's first in-studio interview, with Tracy Morgan:

Tomorrow- Josh Hansen Makes His Return at the Seattle SX!

EKC's favorite bad boy, Josh Hansen, is in Seattle right now gearing up for his big Supercross race tomorrow!

He's spent the season break working really hard to get in top shape for this race, and we know he'll blow everyone away. Best of luck, Josh!

Dr. Leslie Addresses Jillian Michaels' Baby Weight Comments on FoxNews.com

"The Biggest Loser"'s Jillian Michaels recently raised eyebrows when she told Women's Health magazine that she does not want to have children because of the effects of pregnancy and childbirth on a woman's body.

Since Jillian's comments, several experts have been asked to weighed in on the issue, including EKC client Dr. Leslie Seppinni. An expert on body image and self-esteem, Dr. Leslie dished to FoxNews.com's Pop Tarts column on the truth about babies & bodies. Check out what she had to say:

There is no doubt that “The Biggest Loser” trainer Jillian Michaels has one of the best bodies in America, and given her childhood history of being overweight, it's something the 36-year-old has worked ultra-hard to achieve. So hard in fact, that she’s not willing to let it slide even to become a biological mother.

“I’m going to adopt. I can’t handle doing that to my body,” Michaels told the new issue of Women’s Health magazine. “Also, when you rescue something, it’s like rescuing a part of yourself.”

Michaels’ words surrounding pregnancy and her figure have been met with criticism from several experts (who have not worked with her) in the health industry.

“She is teaching people about body image and self-esteem. Women who have children all the time and get right back in shape particularly if they exercise,” Dr. Leslie Seppinni, a Los Angeles-based Family Therapist & Clinical Psychologist told Pop Tarts. “If this is how she truly feels, she should seek counsel before coaching others on issues of body image.” (read more...)

GotCast Partners with NBC for Talent Search

Congrats to EKC friend Alec Shankman, CEO of GotCast.com, for signing a deal with NBC to power the company's fifth annual "Stand Up for Diversity" talent search. The leading online casting platform will help NBC find comedians of diverse backgrounds. The winner will receive a talent holding deal with NBC, and gain access to talent bookers for the Tonight Show, Last Coming Standing and more.

Sounds exciting! Congrats, Alec!

::HOT from Koch:: Monster Energy's No. 100 Prepares to Give 100 Percent at Seattle Supercross

Top motocross rider and two-time X Games champion Josh Hansen is poised to make a long-awaited comeback when he rides the Monster Energy AMA Seattle Supercross, April 24, at Qwest Field.

Following the tragic loss of two close friends, Hansen elected to put his career on hold in 2009, choosing only four AMA races to compete in for the year. Needless to say, fans were excited when it was announced in January that Mitch Payton had selected Josh to ride the West Region for Monster Energy/Pro Circuit/Kawasaki for the 2010 season. Acknowledged to be among the handful of riders with the ability to win a West Regional race, Josh is off to a top-ten start this season.

The son of champion rider Donnie Hansen, Josh rocked the motocross world when he took home the gold at X Games 14 in 2008 as the underdog. When he won again the following year, it became clear that Josh’s success was no fluke. The 26-year-old has since become regarded as the bad boy of motocross, boasting a smooth style inherited from his famous dad, and possessing a laidback attitude that hardly hints at the fact that he’s been racing professionally since high school.

Now, having spent the season break training harder than ever under Payton’s mentorship, Josh is expected to appear in top form at the Main Event in Seattle.

Josh Hansen Tears Up the Track With Transworld Motocross

While most SoCal residents were kicking back at Coachella this past weekend, Josh Hansen was busy practicing hard than ever. The X-Games champ and EKC client hit the dirt at Dave Castillo's ranch, where Transworld Motocross watched him prepare for the upcoming Seattle Supercross. The guys talked racing and shot guns (?!), and Josh showed off the speed and signature smooth style he's famous for in the MX world. Check out the video:

Rosaline Hampton Rocks Tangerine's Launch Party at Fred Segal

EKC had a blast at the Fred Segal party last night!

We sipped champagne, chatted with Sharon Segal and the ladies of Tangerine, and scoped out the glamorously-comfy new line. Best of all, we got to see our client, Rosaline Hampton, in action, working her styling magic to get the models looking fierce before they strut their stuff. Check out the pics we took:

::HOT from Koch:: Filmmaker Nick Palumbo & Acclaimed French Cinematographer Laurent Bares Team Up for $15M Motion Picture, "The Last Gas Station"

Controversial writer, director and producer Nick Palumbo and acclaimed French cinematographer, Laurent Barés, team up for the $15M neo-noir thriller feature motion picture, “THE LAST GAS STATION,” set for production in Summer 2010.

Renowned cult film director Palumbo is planning to push the envelope once again in a different genre. “The Last Gas Station” will be far removed from his past notorious work and is described by the filmmaker as “a nightmarish, hallucinogenic examination of one man’s insatiable greed and the destructive path that follows in his wake.”

Palumbo’s infamous pièce de résistance, “Murder-Set-Pieces,” caused an unprecedented uproar when it premiered at the prestigious Sitges International Film Festival in Barcelona in 2004. The extremely disturbing, artfully produced feature showcased the filmmaker’s signature visionary style and distinctive aesthetic. The uncut version of “M-S-P” was released internationally by Paramount Pictures, The Weinstein Company, Universal Pictures and 20th Century Fox, and theatrically distributed in the U.S. by Blackwatch Releasing. Lionsgate Films released “M-S-P” in the U.S. in a heavily censored cut. Film authorities like Variety and The Hollywood Reporter were abuzz over the titanic controversy the picture caused worldwide; to this day, it is a felony to own the DVD in the U.K., Ireland and Norway.

Palumbo and producing partner Amber Horn joined forces and formed Hornick Films, LLC in the fall of 2009 to produce “The Last Gas Station.” Horn has worked in the casting department on notable motion pictures and television shows, including 20th Century Fox’s “The Comebacks;” Lionsgate’s “Employee of the Month;” Universal Pictures’ “Dead Silence;” MGM’s “Factory Girl;” The Weinstein’s “Bobby”; FX's Emmy-winning series “The Shield;” Bruckheimer’s “Close to Home” and “The E-Ring;” Silver’s “Moonlight;” and ABC Studios' “Legend of the Seeker.”

Hornick Films has enlisted dynamic French cinematographer Laurent Barés to shoot “The Last Gas Station.” Barés is best known for his exquisite and moody work in the recent 20th Century Fox blockbuster action thriller, “Hitman.” Previously, Barés served as the director of photography on the popular horror features, “Frontiere(s)” for Lionsgate Films and “À L'intérieur” for Canal Plus and The Weinstein Company. Barés has also lensed over 500 major commercial advertisement campaigns for dozens of international corporations.

Palumbo’s “The Last Gas Station” promises to be an intense, dark and lurid 35mm feature thriller slated for theatrical release in 2011. The film is currently in pre-production.

Linda Masquefa is Winning L.A.'s Heart, One Fashion Editor at a Time

We're in love with Linda Masquefa's handbag collection-- the perfect mix of decadent classics and fun statement pieces, all crafted from artisan hardware and to-die-for exotic skins. And as the word gets out about the up-and-coming designer, L.A.'s most influential fashionistas are beginning to catch LM fever, too.

Be sure to snag a copy of Genlux Magazine when it hits newsstands next week...We hear Linda's bags caught the eye of a certain notorious socialite-fashion editor, and will be appearing in her monthly "must-haves" column!

EKC Sweetens Client Roster With Renowned Psychotherapist Dr. Leslie

LOS ANGELES– Eileen Koch & Company INC. is pleased to announce its representation of famed relationship, psychology and self-help expert, Dr. Leslie Seppinni. Known to clients simply as “Dr. Leslie,” the distinguished Doctor of Clinical Psychology and Licensed Marriage Family Therapist has been quoted as an expert on some of the nation’s most respected news programs and periodicals. As her new representation, Eileen Koch and Company will propel Dr. Leslie even further into the mainstream limelight as the leading authority in self-help who delivers a fresh and dynamic, no-nonsense approach that encourages audience participation and entertainment.

As a distinguished psychotherapist, she is highly recognized for her innovative eight-step technique to self-help, which draws from her own personal journey from tragedy to triumph, as well as from her extensive clinical experience and education. Through her Excuse Free Living philosophy, Dr. Leslie believes “it’s not the size of the problem; it’s the size of the feeling.” She has guided countless individuals, couples and families through adversity and everyday real-life problems. Her Excuse Free Living philosophy embodies taking personal responsibility by utilizing the “4 C’s”-- Curiosity, Conviction, Courage and Commitment -- which are intrinsic to all people. Via numerous high-profile media appearances and speaking engagements, she has the remarkable ability to create change in the moment while providing effective and practical new coping strategies.

Dr. Leslie’s expert insights have been featured on such programs as “CBS Evening News with Katie Couric,” “E! News,” CNN’s “Nancy Grace,” “The Insider” and CNBC’s “The Call”. She is regularly quoted in popular publications like the New York Times, Forbes, USA Weekend, Washington Post, Newsweek, Self, More, In Touch Weekly and Woman’s Health. As a Crisis Intervention Specialist, Dr. Leslie has assisted the LAPD and FBI by providing expert negotiation and intervention consultation.

Dr. Leslie’s hard-earned national recognition has been built upon the respect of high-profile clients and distinguished colleagues alike. Her one-of-a-kind philosophy has infinite applications for all those who seek to enact positive change in their lives. “Ask yourself: Does your reality match your dreams?”-- Dr. Leslie.

Laura Bryna Talks Spring Style on Urban Darling

EKC client, international country-pop recording artist Laura Bryna, discusses spring fashion on her latest entry as a featured guest blogger on Urban Darling --

Laura Bryna’s Spring wardrobe

More from darling Laura Bryna!

Ok, so with Spring here and Summer around the corner, I’ve been on a search for a really cute maxi dress. These dresses are so adorable, they come in fabulous colors, and they are lots of fun. They also follow the general rule: fitted up top, flowy on the bottom, or flowy on top, fitted on the bottom. But I have to say, when you have a size D cup, finding a dress like that, that you can wear with a bra, and, that hides your straps, is not easy. So I saw a commercial on TV for a product called Strap Perfect, and I’m telling you, THEY WORK! They come three to a package — black, clear, and nude. Great for all occasions. They are also fabulous underneath the very “in” sequin tanks, ethnic-inspired patterns from rompers to tanks, and definitely maxi dresses. They are totally hidden and make your boobs look like they are sitting high and mighty. They work for any size cup! It’s a great investment girlies! (read more...)

Read Laura's other entries on Urban Darling here.

::HOT from Koch:: Motocross Champ Josh Hansen Selects Eileen Koch & Company for Representation

LOS ANGELES-- Eileen Koch & Company, INC. proudly announces two-time X Games motocross champion Josh Hansen as the newest addition to the company’s esteemed client roster. After making a personal decision last year to put his career on hold following the tragic loss of two close friends, Hansen announces his intention to step back into the professional arena with even more determination to defend his reigning title at this year’s Summer X Games in Los Angeles.

In January of this year, Hansen was selected by Mitch Payton to ride the West Region for Monster Energy/Pro Circuit/Kawasaki for the 2010 season. With inimitable drive and natural talent – inheriting the smooth riding style from his father, Donnie Hansen, former world supercross champion – Hansen’s professional campaign has placed him amongst the very best of the sport. Since stepping into the limelight of professional motocross at the age of 17, Hansen’s career has exploded, receiving top honors in the AMA Lites Class, Full Factory Ride sponsorships and back-to-back X Games victories in 2008 and 2009.

With Monster Energy and Pro Circuit Racing as sponsors and Kawasaki Motor Corp. as one of his biggest supporters, Hansen will proudly ride “green” this 2010 season as he is determined to make this his comeback year.

::HOT from Koch:: Celebrity Stylist Rosaline Hampton Brings Artistry to Fred Segal's Tangerine Launch Party

LOS ANGELES– Stylist-to-the-stars Rosaline Hampton has been selected by Tangerine, a hot new line of luxury lingerie, to provide her creative expertise during the brand’s launch party at L.A.’s style epicenter, Fred Segal, on April 15. The in-store event will feature a live Tangerine runway show, for which models will receive Hampton’s signature three-in-one beauty treatment, consisting of makeup application and hair and wardrobe styling. Guests will enjoy cocktails and hors d’oeuvres as they admire the debut collection.

Hampton makes her way to the Los Angeles party via her home base in Seattle. The increasingly in-demand celebrity stylist left a lasting mark on Tinseltown several years ago when she introduced the concept of comprehensive styling, which strives to provide clients with a “one stop shop” styling experience. Hampton’s extensive training in hair, makeup and wardrobe alongside some of the world’s foremost beauty professionals made her an ideal choice to deliver the complete beauty package to celebrities, socialites and every-day women looking for the ultimate in personalized styling. Today, Hampton splits her time between styling in Hollywood, working at her studio in Seattle, and traveling the world for print, TV, runway, fitness, and bridal projects. Her work at chic destinations like Paris, Florence and Rio helps keep her signature style eclectic and fresh.

Luxury lingerie brand Tangerine is the result of two lifelong friends’ mission to develop an opulent cotton panty collection that embodies comfort and sexiness, while fitting a wide range of body types. The brand’s debut collection caters to women of all ages and sizes, varying in style from luxe to flirty to casual.

The Tangerine launch party will take place Thursday, April 15, 5-8 p.m. at the Fred Segal store at 420 Broadway, Santa Monica.

Stylist-to-the-Stars Rosaline Hampton Works Fred Segal Party Next Week!

EKC's new super-stylist client Rosaline Hampton has been asked to work her magic on the models at the Tangerine runway show/launch party at the Santa Monica Fred Segal store next week!

Hailing from Seattle, Rosaline is known for delivering the ultimate in beauty pampering to her high-profile clientele. She made her mark on Hollywood several years ago with the debut of her signature "three-in-one" styling service, which consists of brilliantly personalized hair, makeup and wardrobe.

Tangerine is a hot new line of lingerie that features sexy-yet-comfy panties and loungewear. Guests will enjoy cocktails and hors d'oeuvres as they watch the models strut down the runway rocking Tangerine gear and thoroughly glammed-out by Rosaline!

We can't wait!

Eileen Dishes to The Observer About Gerard Butler!

Over the holiday weekend, The Observer --one of the world's oldest Sunday papers, based in the U.K.-- asked Eileen for her thoughts on the recent buzz surrounding Gerard Butler. They wanted to know why the Scottish bad boy has risen to fame so quickly, transforming from an obscure, middle-aged actor to one most sought-after men in Hollywood virtually overnight. Check out what Eileen had to say about Gerard:

The latest edition of Architectural Digest dropped through America's letter boxes last week. On its cover – barefoot, grinning and lounging in a comfy red armchair – was Hollywood's hottest leading man.

Yes, that would be Gerard Butler, the craggily handsome Scottish actor who has emerged from obscurity to star opposite the leading actresses of our time, and whose presence in Hollywood is now as ubiquitous as paparazzi and high heels.

Just how far Butler has come from his roots in Paisley was revealed by the magazine's glamorous shots of his New York loft and the gushing prose that accompanied the photographs. The spread of pictures revealed a massive apartment filled with pillars, limestone lion statues and crystal chandeliers hanging from the high ceilings.

Butler himself did not shy away from bragging about his surroundings, which were created by designer Elvis Restaino. "I wanted something elegant and gorgeous and at the same time rather masculine and raw," Butler said, before adding confusingly: "I guess I would describe the apartment as bohemian old-world rustic chateau with a taste of baroque."

Glasgow it is not. But then Butler has travelled a long way from his native land. He is currently the star of The Bounty Hunter, playing the role of romantic interest for Jennifer Aniston, perhaps the most bankable female star in Hollywood. Before that he was cast in The Ugly Truth, opposite Katherine Heigl, who is often touted as Aniston's successor. Butler movies seem to keep coming in an endless procession, including four alone in 2009. They are action films, romantic comedies, thrillers and even voice-overs in animated pictures. (read more...)

::HOT from Koch:: Going Viral: A New Kind of Conversation

Welcome friends(ters) to 2010 -- just when you thought you were covered... when it was safe to go back in the cyber waters and surf. When it was enough to send that text, blog about it, do your taxes online and add some amazing new apps, some new space, book, tweet or tube comes crashing through to leave it all -- and you -- far, far behind. Unless, that it is of course, you happen to be the inimitable Eileen Koch!

Eileen Koch, founder and CEO of Eileen Koch & Company, INC. (www.eileenkoch.com), the esteemed public relations and marketing magnate, is expanding her current collection of services to include an exciting, brilliantly now and seriously down Social Media Marketing service.

The crux of it is simply this: in light of the ever-evolving media landscape, Eileen Koch & Company is taking the technological changes head on by incorporating some serious social network marketing strategies to increase their clients' web presence through the use of online social networks, communities, blogs, etc. Social media tools include Facebook, Twitter, LinkedIn, YouTube, and MySpace, among others.

By heightening a client's "screen time" through the utilization of social media -- by generating buzz, tweets, messaging, podcasts, video, promotions, interacting with users and fans/followers, etc. -- the client's web presence and overall name recognition is seriously sharpened. It is an approach that has already garnered high praise and light-speed results.

Since Koch's superlative business savvy, crystal clear creative campaigns, and exclusive personal touch remains PR gold, she has steadily earned an impressive roster of notable clientele, as diverse as they are definitive. With her acute sense of public relations knowledge and unique branding perspective, EKC now turns its tenacious marketing tactics towards this technology!

Eileen Koch, who has been on the PR and marketing frontlines for more than two decades, has never resisted modification, nor ceased to ignore transition. Change is good. Change is life. And change is business. It is what has kept Eileen Koch & Company ahead of the PR pack and now on the cusp of the social media movement.